JESSICA SIMPSON ANNOUNCES EXPANSION OF MATERNITY COLLECTION WITH DESTINATION MATERNITY

PARTNERSHIP WITH DESTINATION MATERNITY CORPORATION BRINGS JESSICA SIMPSON® MATERNITY COLLECTION TO OVER 800 LOCATIONS

Jessica Simpson, who recently announced she is expecting her second child, will expand the JESSICA SIMPSON MATERNITY COLLECTION with partner DESTINATION MATERNITY CORPORATION to over 800 doors by early Spring 2013. The collection is currently available at approximately 350 points of distribution including select DESTINATION MATERNITY®, MOTHERHOOD® MATERNITY, and MACY’S® stores.

Miss Simpson launched the JESSICA SIMPSON® MATERNITY COLLECTION in the Fall of 2012 through an exclusive licensing agreement between CAMUTO GROUP, the master licensee behind THE JESSICA SIMPSON® COLLECTION, and DESTINATION MATERNITY, the world’s leading maternity apparel retailer. Spring 2013 is the third delivery for the maternity collection.

A look from the Jessica Simpson(R) Maternity Spring 2013 collection.  Dress, $59.00 and Denim Jacket, $69.00, available at select Destination Maternity(R), Motherhood(R) Maternity, and Macy's(R) stores in February.  (PRNewsFoto/Destination Maternity Corporation)

A look from the Jessica Simpson(R) Maternity Spring 2013 collection. Dress, $59.00 and Denim Jacket, $69.00, available at select Destination Maternity(R), Motherhood(R) Maternity, and Macy’s(R) stores in February. (PRNewsFoto/Destination Maternity Corporation)

The SPRING 2013 JESSICA SIMPSON® MATERNITY COLLECTION has a soft and romantic theme. Flowing tops paired with skinny bottoms return as the signature look of the collection and are freshened up for the season with lace details, light airy fabrics, elegant florals and accents of neon for an aesthetic that is classic, superbly feminine and cool. The pieces range in price from $19 to $69.

I am so thrilled this collection is growing and I am able to give even more women access to comfortable, fashionable and affordable maternity wear,” Simpson said. “We have designed a collection that is every-day chic, from bright jersey knit dresses to dressed-up denim.  I’m looking forward to wearing my favorite pieces during this pregnancy.”

THE JESSICA SIMPSON® COLLECTION is inspired by and designed in collaboration with Jessica Simpson, entertainment, music and style icon. This lifestyle collection is iconic, fashion-forward, accessible, comfortable, timeless and affordable. The product offering spans 28 classifications -including FOOTWEAR, OUTERWEAR, SUNGLASSES, OPTICAL FRAMES, HANDBAGS AND HANDBAG ACCESSORIES, SWIMWEAR, PERFUME, BELTS, LEGWEAR, SCARVES/HATS/WRAPS, JEWELRY, INTIMATES, SLIPPERS, COLD WEATHER ACCESSORIES, LUGGAGE, DRESSES, JEANSWEAR, SPORTSWEAR, FINE DIAMOND JEWELRY, TWEEN FOOTWEAR, COATS, SWIMWEAR, LEGWEAR AND APPAREL, MATERNITY APPAREL, TODDLER APPAREL and BABY FOOTWEAR.  The collection is classically familiar, approachable yet inspirational, sexy yet sweet, flirtatious and whimsical, vintage at times, but always of-the-moment and currently available in over 2,500 points of distribution globally.

DESTINATION MATERNITY CORPORATION is the world’s largest designer and retailer of maternity apparel. In the United States and Canada, as of December 31, 2012, Destination Maternity operates 1,887 retail locations, including 621 stores, predominantly under the tradenames MOTHERHOOD MATERNITY®, A PEA IN THE POD®, AND DESTINATION MATERNITY®, and 1,266 leased department locations, and sells on the web through its www.DestinationMaternity.com and brand-specific websites. Destination Maternity also distributes its OH BABY BY MOTHERHOOD® COLLECTION through a licensed arrangement at over 1,100 Kohl’s® stores throughout the United States and on www.Kohls.com. In addition, DESTINATION MATERNITY is expanding internationally and has exclusive store franchise and product supply relationships in India, the Middle East and South Korea.  As of December 31, 2012, Destination Maternity has 137 international franchised locations, including 121 shop-in-shop locations and 16 Destination Maternity branded stores.

Jessica resonates with women everywhere and the response to her maternity collection has only reaffirmed this connection,” said CHRIS DANIEL, PRESIDENT OF DESTINATION MATERNITY CORPORATION.  “We look forward to the continued growth of our collaboration with Jessica and the Camuto Group, and to being able to offer our customers a well-rounded collection of maternity pieces from a designer they love.”

THE CAMUTO GROUP is a leading organization for design, development and distribution of women’s fashion footwear and is renowned for its ability to build women’s lifestyle brands on a global scale. Camuto Group products are sold in over 5400 doors worldwide and is the owner of the VINCE CAMUTO® and ARTURO CHIANG® brands and the master licensee for the JESSICA SIMPSON® COLLECTION. The company also develops and manages several exclusive brands for DILLARD’S, and holds the footwear license for BCBGENERATION®, BCBG MAX AZRIA®, and LUCKY BRAND®. The company’s portfolio also includes the design and sourcing of footwear for TORY BURCH® as well as a partnership with the apparel lifestyle brand SANCTUARY CLOTHING®.

SOURCE: DESTINATION MATERNITY CORPORATION
Web Site: http://www.destinationmaternity.com