2013 INTERNATIONAL CES REPORT: PORSCHE SHOWCASES NEW AHA™ INTEGRATION AT CES

YOUR FAVORITE CONTENT FROM THE WEB NOW AVAILABLE IN YOUR PORSCHE

PORSCHE now offers Aha™ (from Harman International Industries) as part of a new ONLINE SERVICES option, available across its entire product line. Aha is a free service that seamlessly organizes and integrates your favorite content from the web between your phone and car, so you can easily access it wherever you go, including in your Porsche.  The new feature is available on vehicles equipped with the latest generation of the PORSCHE COMMUNICATION MANAGEMENT (PCM) SYSTEM, which offers a variety of additional entertainment, navigation and information options.

Porsche Cars North America, Inc. Logo.  (PRNewsFoto/Porsche Cars North America, Inc.)

Porsche Cars North America, Inc. Logo. (PRNewsFoto/Porsche Cars North America, Inc.)

A PORSCHE CAYENNE GTS equipped with Online Services and Aha will be available for demonstrations to media at the 2013 INTERNATIONAL CONSUMER ELECTRONICS SHOW (CES) in Las Vegas from January 8-11, 2013 at the AHA BY HARMAN tent at the Central Plaza (# CP-13) at the LAS VEGAS CONVENTION CENTER.

PORSCHE CARS NORTH AMERICA, INC. (PCNA), based in Atlanta, Ga. is the exclusive U.S. importer of PORSCHE SPORTS CARS, the CAYENNE SUV and PANAMERA SPORTS SEDAN. At the core of this success is Porsche’s proud racing heritage that boasts some 30,000 motorsport wins to date. Established in 1984, it is a wholly-owned subsidiary of PORSCHE AG, which is headquartered in Stuttgart, Germany, and employs approximately 220 people who provide parts, service, marketing and training for 191 dealers. They, in turn, work to provide Porsche customers with a best-in-class experience that is in keeping with the brand’s 63-year history and leadership in the advancement of vehicle performance, safety and efficiency.

Porsche Showcases New Aha(TM) Integration at CES.  (PRNewsFoto/Porsche Cars North America, Inc.)

Porsche Showcases New Aha(TM) Integration at CES. (PRNewsFoto/Porsche Cars North America, Inc.)

Aha, a unit of HARMAN INTERNATIONAL INDUSTRIES, is the interactive service that makes Web content as easy and safe to use as radio. Aha uses the HARMAN CLOUD PLATFORM to organize content from the Web into personalized radio stations that consumers can listen to from anywhere – at home, on the go, or safely from the driver’s seat. By the end of 2013, more than ten automotive manufacturers will launch vehicles using Aha to enable safe access to Web content for drivers, including ACURA, FORD, HONDA, and SUBARU. The Aha platform and service was started in 2008 in Silicon Valley by a group of Web and multimedia veterans with a shared passion for delivering an “always on” audio experience to connect drivers to the content they really want.

The AHA EXPERIENCE starts with a customer using their Apple iOS or Android device to download the free AHA RADIO APP. The app allows customers to easily access and organize their favorite content from the web into personalized “radio”-like stations. This content can then be easily and seamlessly enjoyed inside their Porsche though the same PCM interface used to control other typical entertainment and navigation functions.

Aha™ offers the following content options:
— On-demand music services, entertainment, news, sports, internet radio, podcasts and audiobooks
— More than 30,000 stations, with new content added all the time
— Read aloud access to social network feeds, including Facebook™ and Twitter™
— Traffic and weather reports
— Personalized restaurant recommendations
— Google POI search

With the Google POI feature, the results of an online point-of-interest search can be used as a navigation destination, and input directly into the PCM at the press of a button. Production of vehicles equipped with the Online Services option has already begun. The feature is available across the Porsche lineup in the United States as a standalone option on vehicles equipped with PCM for $210.

HARMAN, the company that designs, manufactures and markets a wide range of audio and infotainment solutions for the automotive, consumer and professional markets, acquired Aha in September 2010. For more information, visit www.aharadio.com. Follow: www.twitter.com/Porsche and www.facebook.com/Porsche and drive.porsche.com/us. For Porsche apps: http://www.porsche.com/usa/entertainment/apps/

SOURCE: PORSCHE CARS NORTH AMERICA, INC.
Web Site: http://www.porsche.com

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