DRYBAR LAUNCHES PRODUCT LINE

Setting the “bar” even higher, DRYBAR is pleased to announce the launch of their first-ever product line, which will be sold exclusively at SEPHORA, QVC and DRYBAR Locations nationwide starting March 2013 and via http://shop.thedrybar.com beginning immediately.

DRYBAR PRODUCTS AND TOOLS: A selection of Drybar products and tools.  (PRNewsFoto/Drybar)

DRYBAR PRODUCTS AND TOOLS: A selection of Drybar products and tools. (PRNewsFoto/Drybar)

DRYBAR, named one of the top “100 Brilliant Ideas” of 2010 by Entrepreneur Magazine, is based on the simple concept: NO CUTS. NO COLOR. JUST BLOWOUTS. The idea was a natural for founder ALLI WEBB, a long-time professional stylist, after a lifetime of frustration at overpaying for blowouts at traditional salons. There are currently 25 DRYBAR locations throughout the country which are frequented by many celebrities, including CINDY CRAWFORD, EMMA ROBERTS, JENNIFER LOVE HEWITT, ZOOEY imagesDESCHANEL, ROSE MCGOWAN, JESSICA LOWNDES, ELIZA DUSHKU, WHITNEY PORT, MARIA SHRIVER, NICKY HILTON and many more. Appointments can be booked online at www.thedrybar.com or by calling 212-561-5392.

Ms. WEBB spent several years developing a complete line of styling products and tools to help DRYBAR stylists across the country achieve the perfect blowout. “After trying nearly every existing product line,” says Webb, “I just couldn’t find what we were looking for to meet our very specific styling needs. So I partnered with some of the best labs in the world to create exactly what we needed at Drybar.”

In keeping with the bar theme, each product has been aptly named, from the “HOT TODDY” HEAT PROTECTOR & FRIZZ FIGHTER to the “HALF PINT” ROUND BRUSHES to the “3-DAY BENDER” CURLING IRON. Each product has been painstakingly tested and tweaked with the assistance of more than 1,000 Drybar stylists and developed in collaboration with Drybar investor and board member, JANET GURWITCH, who is also the founder and former CEO of LAURA MERCIER COSMETICS. “Alli’s vision and passion has been impressive to watch,” says Gurwitch, “She has identified a real niche in the market and the performance of these products is truly like nothing I’ve ever experienced in hair styling.”

Drybar Styling Products

Drybar Styling Products

The initial launch consists of nine styling products:
Happy Hour Shampoo Blowout Shampoo (SRP $23): Removes product buildup, residue and impurities. Natural cleansing properties are gentle and won’t strip color from hair. Gives hair a bouncy, full and healthy look. Lathers generously. Paraben and sulfate free.
— Happy Hour Conditioner Weightless Conditioner (SRP $23): This ultralight formula won’t weigh your roots or ends down. Provides instant and easy detangling to avoid damage from excessive combing. Helps prevent dryness associated with split ends and rugged cuticles. Penetrates deep into the hair fiber for long-lasting hair nourishment.
Hot Toddy Heat Protector & Frizz Fighter (SRP $33): Protect your hair! Use before your blowout to create a breathable, protective barrier against heat. Use frequently to help maintain natural sheen and strength. Fights frizz by sealing the ends. Restorative formula helps condition and repair hair. Naturally enhances shine and promotes bounce.
Southern Belle Volumizing Mousse (SRP $25): Provides flexible, long-lasting volume. This featherlight, velvety formula wraps each hair strand to create tons of volume. Never stiff, crunchy or heavy. Formulated to protect hair while blow drying it.
Cream Soda Smoothing Cream (SRP $27): Versatile styling cream that keeps hair in place without looking or feeling stiff. Hydrates, smooths and adds shine and elasticity for healthier looking hair. Great for all hair types.
The Chaser Shine Pomade (SRP $28): Instantly smooths hair to prevent frizz and flyaways. Protects hair from dryness so ends look fresh and polished. Softens and improves hair quality. Essential for achieving the popular “messy, beachy look” like the Mai Tai.
100 Proof Smoothing Treatment Oil (SRP $35): Provides amazing shine and helps rejuvenate dry and damaged hair. It’s the magic finisher you can use on any blowout, and can be reapplied throughout the day as needed. You’ll want to keep one of these in your purse! Brings dry and dull hair back to life. Creates shine and seals ends to eliminate frizz and flyaways. The ultimate multi-tasker, perfect for mixing or layering (we stylists call this “cocktailing”). Virtually weightless, works on all hair types – even fine hair – without weighing it down.

Money Maker Flexible Hold Hairspray (SRP $25): Provides workable yet long-lasting hold to keep hairstyles in place all day. Can be brushed out, so you can reapply as needed. Won’t flake up and washes out easily. Sprays with force for more control.
Detox Dry Shampoo (SRP $20): Prolong your blowout! Absorbs oils and adds body and lift. Leaves hair feeling fresh and clean. Micro powder blends in with hair color leaving no white residue.

And seven styling tools:

DryBar Buttercup Blow Dryer
Buttercup Blow Dryer: The official dryer used at Drybar, their mascot and the ultimate blow-drying tool! Super powerful. With an 1875 watt motor, this baby gets the job done fast. (SRP $190)

DryBar 3-Day Bender Curling Iron

Drybar 3-Day Bender Curling Iron

— The 3-Day Bender Curling Iron with Rotating Barrel: Rotating barrel makes curling hair quick and easy. Just clamp hair, then rotate barrel between your fingers. It’s that simple! NanoIonic™ Mineral Technology helps set and keep curls in place. Infrared energy seals and smooths the cuticle, reducing the “frizzies.” Dual BioCeramic heaters allow for quick styling without damage. (SRP $125)

DryBar Smooth Operator Flat Iron

Drybar Smooth Operator Flat Iron

— Smooth Operator Flatiron: The Extra thin design makes it easy to get right down to the roots, BioCeramic heaters ensure constant heat to get the job done quickly; NanoIonic™ minerals condition and hydrate by penetrating H20 molecules into the hair and Infrared energy shines and smooths hair from the inside out. (SRP $125)

DryBar Lemondrop Flat Brush

Drybar Lemondrop Flat Brush

Lemon Drop Wet/Dry Flat Brush: Combs through tangles with ease. Conditions and creates shine and great for brushing out extensions. (SRP $15)

DryBar Full Pint Medium Round Brush

Drybar Full Pint Medium Round Brush

DryBar Half Pint Small Round Brush

Drybar Half Pint Small Round Brush

Full and Half Pint Round Brushes: It’s like having a curling iron inside your brush! The Ceramic barrel heats up from the blow dryer, dramatically helping to set curls and create volume, allowing air flow, decreasing overall drying time. NanoIonic™ minerals condition, reduce frizz/flyaways, and help remove odors. Adds noticeable luster and shine. (SRP $40/$35)

DryBar Hold Me Hair Clips

Drybar Hold Me Hair Clips

— : Four clips in each box. Hold large amounts of hair, which makes sectioning easy. “Alligator jaw” design keeps the hair securely in place. (SRP $16)

The Morning After Shower Cap (SRP $16)

DRYBAR also announced the hiring of industry veterans MITCH REBACK as the company’s Chief Financial Officer and MENAL PARIKH as Vice President of Product Sales and Business Development. Mr. Reback was the CFO at NEUTROGENA CORPORATION from 1996 to 2012 and Ms. Parikh was at STILA COSMETICS from 2001 to 2012, most recently as VP of Global Sales and Revenue.

We are tremendously excited, and honored, to have two such uniquely talented and experienced executives joining our team,” said MICHAEL LANDAU, DRYBAR’S CEO, “Mitch and Menal will play instrumental roles in developing our new product business.”

For more information, please visit www.thedrybar.com

SOURCE: DRYBAR
Web Site: http://www.thedrybar.com

 

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