On the eve of celebrating the 180TH ANNIVERSARY OF ITS MANUFACTURE, JAEGER-LECOULTRE (on November 20th) invited special guests and fine watchmaking lovers to NO. 7, PLACE VENDÔME to inaugurate their newest brand flagship boutique. The largest JAEGER-LECOULTRE BOUTIQUE in the world, the new flagship boutique heralds a new (company) interior design concept: a warm, luminous space where JAEGER-LECOULTRE will be able to convey at once its past, its present and its future. As one of the greatest international watch manufacturers, the Maison has woven genuine ties with connoisseurs of Fine Watchmaking.
The new boutique, a place of hospitality and of encounters intended for collectors, for brand devotees and for all fine watchmaking connoisseurs, contains a wealth of treasures rarely revealed to the public at large—from the world’s smallest mechanical movement, CALIBRE 101, to the most complicated mechanisms housing up to 1,200 parts.
The PLACE VENDÔME, the vibrant heart of French-style luxury, welcomed JAEGER-LECOULTRE guests with rays of light that were projected unto the exterior of the legendary column of Place Vendôme illuminating the new boutique, revealing an intricate motif of wheels and gears on its facade and windows.
JÉRÔME LAMBERT, JAEGER-LECOULTRE CEO, inaugurated the exceptional venue reflecting the prestige of the House by cutting the ribbon alongside actress DIANE KRUGER, a friend of Jaeger-LeCoultre and the face of its ladies’ collection, and GUILLAIN MASPETIOL, JAEGER-LECOULTRE BRAND MANAGER FOR FRANCE.
Over 800 guests received a warm welcome on the PLACE VENDÔME and celebrated the occasion at the GRAND HOTEL where the evening continued with a cocktail and the performance of circus artists and an equestrian show. The guests included CATHERINE DENEUVE, CARMEN CHAPLIN, ISABELLE HUPPERT, INÈS DE LA FRESSANGE, VINCENT PEREZ, JOSÉ LUIS REBORDINOS, OLGA SOROKINA, and MARINA HANDS.
As this was a celebration of technical and precious Fine Watchmaking, JAEGER-LECOULTRE revealed its newest must-have treasure: The JAEGER-LECOULTRE DUOMÈTRE UNIQUE TRAVEL TIME, issued in a 100-piece limited series in white gold especially on the occasion of PLACE VENDÔME BOUTIQUE INAUGURATION. The JAEGER-LECOULTRE DUOMÈTRE UNIQUE TRAVEL TIME WATCH is an impressive addition to its already stunning DUOMETRE family of watches.
The DUOMÈTRE UNIQUE TRAVEL TIME WATCH reflects the technical breakthroughs achieved by the Manufacture in the field of GMT watches and offers original solutions to travelers. The DUOMÈTRE UNIQUE TRAVEL TIME WATCH is based on the dual-wing concept of the DUOMÈTRE-LINE, which is one escapement but two independent operating gear trains and two barrels. This watch with a new movement, is exceptional because you may adjust your second time zone, completely independent from your home time, since one gear train is used to show the home time and the second gear train is used to show a second time zone.
The day and night indicator is in the form of globe and hour disc are positioned at 6 o’clock for easy reading and two counters are arranged symmetrically, giving this watch a perfect balance. Exclusive this this model, the digital numbers 7 and 9 are specially applied in red pay tribute to the JAEGER-LECOULTRE BOUTIQUE AT PLACE VENDÔME, PARIS, while at 2 o’clock is the hour and minute for home time and at 10 o’clock the hour and minutes of the world time. The caliber 383 features 498 individual parts and is finished completely by hand. Also, if you can get your hands on one of these Limited Edition Timepieces, for the first time ever on a worldtime watch, this model enables the user to adjust the time in the travel time zone to the nearest minute. How fabulous is that?! The case of the DUOMÈTRE UNIQUE TRAVEL TIME WATCH is 42mm in diameter and 13.65mm thick, and is available in 18K white gold for $48,000.
For more information, please visit http://www.jaeger-lecoultre.com