TIESTO JOINS WITH (RED) TO ENGAGE THE DANCE MUSIC COMMUNITY IN THE FIGHT AGAINST AIDS

Exclusive “DANCE (RED), SAVE LIVES” Compilation Album And Global Live Stream Of STEREOSONIC FESTIVAL Set To Mobilize Dance Music Fans To Help Fight For an AIDS FREE GENERATION By 2015

(RED)™ has announced a collaboration with one of the world’s leading DJs and electronic dance music pioneers, TIESTO.

On November 27, TIESTO will release an exclusive compilation album, DANCE (RED), SAVE LIVES, followed by a GLOBAL LIVESTREAM – powered by YOUTUBE – from Melbourne’s STEREOSONIC FESTIVAL over WORLD AIDS DAY WEEKEND on DECEMBER 1ST AND 2ND.

In addition to being on YouTube, the livestream will be available throughout WORLD AIDS DAY WEEKEND across the web on leading sites such as ROLLING STONE, MASHABLE, HUFFINGTON POST, WIRED, THRILLIST, VEVO. Promotion for the DANCE (RED), SAVE LIVES CAMPAIGN includes a pro bono media campaign by HILL HOLLIDAY, across leading digital platforms, television networks and print publications including TWITTER, IFC, A&E, LOS ANGELES TIMES, AOL and KLOUT.

Speaking about his collaboration with (RED), TIESTO said; “When I went to Africa in 2006, I was struck by the devastating effect of AIDS. Now the world has an incredible chance to make sure that babies are born HIV free by 2015, and the dance community is going to make a lot of noise to help make this happen.”

Tiesto with Bono

WORLD AIDS DAY is held on 1 DECEMBER each year and is an opportunity for people worldwide to unite in the fight against HIV, show their support for people living with HIV and to commemorate people who have died. WORLD AIDS DAY was the first ever global health day and the first one was held in 1988 and has become one of the most recognized international health days initiated by the UNITED NATIONS and a key opportunity to raise awareness and celebrate victories, such as increased access to treatment and prevention services. WORLD AIDS DAY is important as it reminds the public and Government that HIV has not gone away – that there is still a vital need to raise money, increase awareness, fight prejudice and improve education.

The JOINT UNITED NATIONS PROGRAMME ON HIV/AIDS (UNAIDS) has reported that—in 2011—34 MILLION [31.4 million – 35.9 million] people globally were living with HIV, 2.5 MILLION [2.2 million – 2.8 million] people became newly infected with HIV, and 1.7 MILLION [1.5 million – 1.9 million] people worldwide died from AIDS-related illnesses.

WORLD AIDS DAY is an opportunity for everyone to learn the facts about HIV and put that knowledge into action. If you understand how HIV is transmitted, how it can be prevented, and the reality of living with HIV today – you can use this knowledge to take care of your own health and the health of others, and ensure you treat everyone living with HIV fairly, and with respect and understanding.

DANCE (RED), SAVE LIVES features artists INCLUDING CALVIN HARRIS, AVICII and DIPLO, as well as an exclusive collaboration between TIESTO and BONO on U2’s ‘Pride‘.

Mobilizing the huge global community of dance music fans in the fight against AIDS, TIESTO and his fellow DANCE (RED), SAVE LIVES artists will, for the first time ever, livestream their sets from the STEREOSONIC FESTIVAL on YouTube, bringing fans an unforgettable live global music experience. The stream will be available at www.youtube.com/joinred.

The announcement comes as (RED) and its partners mark an important milestone in the fight against AIDS, having generated $200 million for the GLOBAL FUND.

The war against AIDS in Africa faces a critical battle: to deliver the first AIDS Free Generation since HIV was diagnosed 31 years ago. In 2003, new childhood HIV infections peaked with more than 1,500 babies born with HIV every day. For only 40 cents a day, mothers can be treated to prevent transmission to their unborn children, and just over 900 babies are now born daily with the virus. By 2015, that number can be near zero. Ending mother-to-child transmission of HIV is a component of the UN MILLENNIUM DEVELOPMENT GOALS.

DEBORAH DUGAN, CEO OF (RED), said “Tiesto represents a generation of young music fans with incredible passion and energy. We want to tap into that passion to help deliver an AIDS free generation by 2015; a monumentally important milestone in the fight against AIDS. What Tiesto and his friends in the dance music community are bringing to this fight is invaluable. They bring the kind of heat that is so desperately needed to keep this issue at the top of the agenda. This World AIDS Day, I want fans to buy the album and DANCE (RED), SAVE LIVES! Go to www.joinred.com.”

RICHIE MCNEILL, MANAGING DIRECTOR OF TOTEM ONELOVE GROUP, said; “We are really excited to have STEREOSONIC involved in such a great cause. AIDS is one of many things we should all aim to help research and destroy, and (RED)’s mission to fight AIDS in Africa is a noble one we are simply honored to be a part of. If by music we can spread the word with the generous support of the DJs, artists and record labels, then we will! Big thanks to Tiesto, Complete Control Management‘s Josh Neuman and the (RED) crew for inviting us to be a part.”

SOURCE: (RED)

Web Site: http://www.joinred.com, www.worldaidsday.org