UNIQUE NEW EXPERIENCES MEAN SHOPPERS CAN “BUY (RED), SAVE LIVES”
On Wednesday, November 21st, (RED) announced exciting new partnerships with GILT.COM, THE STANDARD HOTELS,
FATBOY USA and HEAD, bringing further great opportunities for people to “BUY (RED), SAVE LIVES” through unique (RED) branded goods and experiences.
The announcements come as (RED) and its partners mark an important milestone in the fight against AIDS, having generated $200 million for the GLOBAL FUND TO FIGHT AIDS, TUBERCULOSIS AND MALARIA.
To coincide with the start of the holiday season, the new partnership with Gilt.com (www.gilt.com) will see the launch of the first ever (PRODUCT) RED ONLINE BOUTIQUE – www.gilt.com/joinred. Promoted to Gilt members across the WORLDS AIDS DAY weekend, DECEMBER 1ST and 2ND, consumers will be able to buy a range of (RED) products in one digital destination. The (PRODUCT) RED ONLINE BOUTIQUE will stay live for shoppers through DECEMBER 16TH.
Gilt, www.gilt.com, is an innovative online shopping destination offering its members special access to the most inspiring merchandise, culinary offerings, and experiences every day, many at insider prices. Gilt continually searches the world for the most coveted brands and products, including fashion for women, men, and children; home décor; artisanal ingredients; hotels and travel experiences on every continent; and unique activities in a growing list of cities and destinations. We believe that every day is an opportunity to inspire and be inspired. Gilt will also offer exclusive (RED) experiences through the company’s JETSETTER platform, with proceeds from sales going directly to the GLOBAL FUND.
The new partnership with THE STANDARD HOTELS will see a series of dance parties across THE STANDARD properties, celebrating WORLD AIDS DAY and the new exclusive compilation album from TIESTO, “DANCE (RED), SAVE LIVES”.
Launching on December 1st with a special dance party at THE STANDARD, HIGH LINE – situated above the iconic HIGH LINE in New York City – and the exterior of the hotel and ICE RINK ON THE PLAZA will be illuminated (RED), along with other iconic buildings around the world.
In Los Angeles, THE STANDARD HOLLYWOOD will host a dance party in the hotel’s club, MMHMMM, featuring a number of LA’s favorite DJs, while THE STANDARD DOWNTOWN will host a live rooftop performance followed by an exclusive DJ set. THE STANDARD MIAMI will have a yoga class with a difference, incorporating dance music into the session, followed by a sunset cocktail party on the dock.
Longtime (RED) partner, BELVEDERE, once again shows its strong support for the fight against AIDS with a one-off event on NOVEMBER 29TH. Turning New York’s MEATPACKING DISTRICT (RED), Belvedere will present a one-night-only performance by a very special guest. (BELVEDERE)RED will also be available in Gilt’s (PRODUCT) RED online boutique.
Throughout December, THE STANDARD HOTELS will feature special (BELVEDERE)RED COCKTAILS on their menus, and (BELVEDERE)RED BOTTLES will be available for purchase in every guest bedroom throughout the month.
This WORLD AIDS DAY, FATBOY USA releases two new Special Edition (RED) products; the iconic FATBOY® ORIGINAL BEANBAG CHAIR, which retails for $239 USD, and the FATBOY® WAYNECOOLER BEVERAGE HOLDER which retails for $24 USD. FATBOY USA will donate 10% of the proceeds from the purchase of these products to the Global Fund. The (FATBOY)RED products will debut on Gilt’s (PRODUCT) RED online boutique December 1st, and will be available online and in-stores from mid-December.
Iconic tennis brand, HEAD, will join the (RED) family in 2013, with the launch of a special edition tennis bag collection, supported by some of world’s best tennis players.
DEBORAH DUGAN, (RED), CEO, said; “(RED) and its partners are proud to have delivered $200 million so far to the fight against AIDS and we’re pleased to welcome new partners to the (RED) family. The more people and brands we can engage in this fight, the closer we get to the promise of an AIDS free generation by 2015. We’re grateful to all our partners and supporters who raise awareness and funds for this critical goal.”
(RED) was founded in 2006 by BONO and BOBBY SHRIVER to engage businesses and people in the fight against AIDS and partners
with the world’s most iconic brands who contribute up to 50% of profits from (RED) branded goods and services to the GLOBAL FUND. (RED) Proud Partners include: APPLE, STARBUCKS, CONVERSE, THE COCA-COLA COMPANY, BEATS BY DR. DRE, BELVEDERE, BUGABOO, CLARO, PENFOLDS, SAP, TELCEL and AMERICAN EXPRESS (UK only). (RED) SPECIAL EDITION PARTNERS include: SHAZAM, GIRL SKATEBOARDS, MOPHIE, FEED, NANDA HOME, BOTTLETOP, TOURNEAU and TOUS.
To date, (RED) has generated $200 million for the GLOBAL FUND TO FIGHT AIDS, TUBERCULOSIS AND MALARIA, to support HIV/AIDS grants in Ghana, Lesotho, Rwanda, South Africa, Swaziland and Zambia. 100 percent of that money goes to work on the ground – no overhead is taken. Global Fund grants that (RED) supports have impacted more than 14 million people with prevention, treatment, counseling, HIV testing and care services.
(RED) has also led several high-profile initiatives to raise awareness and funds for HIV/AIDS related issues including (PRODUCT)RED, THE AIDS FREE GENERATION IS DUE IN 2015 CAMPAIGN and most recently, the (RED)RUSH TO ZERO campaign. (RED) is a division of The ONE Campaign. Learn more at www.joinred.com.
THE GLOBAL FUND TO FIGHT AIDS, TUBERCULOSIS AND MALARIA is a unique, public-private partnership and international financing institution dedicated to attracting and disbursing additional resources to prevent and treat HIV and AIDS, TB and malaria. This partnership between governments, civil society, the private sector and affected communities represents an innovative approach to international health financing. The Global Fund’s model is based on the concepts of country ownership and performance-based funding, which means that people in countries implement their own programs based on their priorities and the Global Fund provides financing on the condition that verifiable results are achieved.
Since its creation in 2002, the GLOBAL FUND has become the main financier of programs to fight AIDS, TB and malaria, with approved funding of US$ 23 billion for more than 1,000 programs in 151 countries (as of mid-2012). To date, programs supported by the Global Fund are providing AIDS treatment for 3.6 million people, anti-tuberculosis treatment for 9.3 million people and 270 million insecticide-treated nets for the prevention of malaria. The Global Fund works in close collaboration with other bilateral and multilateral organizations to supplement existing efforts in dealing with the three diseases.