EMBRACE THE NIGHT WITH PERNOD RICARD USA’S KAHLUA MIDNIGHT™

POWER THE NIGHT WITH KAHLUA’S NEW DELICIOSO MIX OF 70 PROOF MIX OF RUM AND BLACK COFFEE

Looking for the next great shot and drinking ritual to electrify the night?  The good news is that it’s always “midnight” somewhere, and all there is to do is chill, pour, and shoot. Guaranteed to inspire epic nightlife moments, KAHLUA MIDNIGHT™, a 70 proof mix of rum and black coffee liqueur, recently made its debut in bars and retailers nationwide. This bold, yet slightly sweet creation is a delicious mixture of smooth rum mixed with strong black coffee and is intended to be served chilled as a shot that can transform an otherwise unremarkable night into an unforgettable one. It embodies the spirit of the midnight hour, a time where a new day is dawning and possibilities that lies ahead seem endless.

Power the Night with Kahlua’ Midnight, a New Delicioso Mix of 70 Proof Mix of Rum and Black Coffee

A twist on the beloved original KAHLUA, the number one coffee liqueur in the world, KAHLUA MIDNIGHT’s taste is smooth, bold, and just a tad sweet, setting it apart from the standard sticky and sugary sweet coffee liqueurs on the market today. The suggested retail price for Kahlua Midnight is $23.99 for a 750ml bottle.

With the growing consumer trend toward coffee-flavored products, coupled with the desire for a sweeter straight shot, Kahlua sees this as an opportunity to promote its own simple approach with chilled KAHLUA MIDNIGHT followed by, say, a fresh orange slice. Ideal for any occasion–whether a celebratory cheers or simply a night on the town, KAHLUA MIDNIGHT is chockfull of massive flavor. I have always loved Kahlua and I could learn to love KAHLUA MIDNIGHT. It’s that good.

Kahlua Midnight is a huge step forward for the brand. We wanted to create a strong product that not only tastes amazing but has the ability to elevate the social experience of a night out with friends,” said MICHELLE SANDERS, BRAND DIRECTOR FOR KAHLUA. “Kahlua Midnight succeeds on all fronts. It’s a 70 proof spirit that goes down easily, and the added boost from the black coffee flavor is sure to awaken the senses. This is a great new drink people will rally around.”

With Kahlua Midnight, the brand marks a transition into a consumption space that aims to reach male drinkers ages 21-34 who are thirsty for new experiences and strive to be constantly connected. The campaign, “It’s Midnight Somewhere,” will continue throughout the year with robust on-premise support, National Digital, and local OOH in Key Markets.

Drinking Responsibly is Muy Delicioso

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2 thoughts on “EMBRACE THE NIGHT WITH PERNOD RICARD USA’S KAHLUA MIDNIGHT™

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  2. Aw, this was a very nice post. Taking the time and actual effort to create a really good article… but what can I say… I hesitate a whole lot and never manage to get anything done.

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