Campari “Kiss Superstition Goodbye” In 2013 Calendar Starring Penelope Cruz and Shot By Photographer Kristian Schuller

Campari unveiled its highly anticipated annual calendar last week at a press conference (and ultra exclusive cocktail party later that night) in Milan. Taking the lead in this year’s CAMPARI CALENDAR is beautiful Oscar winning actress, PENELOPE CRUZ, whilst noted fashion photographer, KRISTIAN SCHULLER, shot the intense imagery.

CAMPARI 2013 CALENDAR: INTRO: ROMONA KEVEZA COLLECTION (Red silk/chiffon gown with asymmetrical neckline and draped bodice, featuring a couture sarong skirt with attached side tails), STUART WEITZMAN Shoes (Dipille in red satin) and CHOPARD (Yellow gold earrings set with rubies (44cts) and diamonds (3cts)) Photo by Kristian Schuller.

CAMPARI 2013 CALENDAR – FEBRUARY – SUPERSTITION: NUMBER 13 – ALAÏA – (Long pleated dress) and JOYERIA MOLINA CUEVAS (White gold, diamond and ruby earrings and Joyeria Molina Cuevas – White gold, diamond and ruby bracelet) Photo by Kristian Schuller

The CAMPARI CALENDAR is one of the world’s iconic artistic calendars. The concept of “Kiss superstition Goodbye” was created by BCUBE MILAN. Working side by side with the photographer Kristian Schuller on the project were ANDREA MARZAGALLI, senior art director and BRUNO VOHWINKEL, senior copywriter. The production has been executed L&A ARTIST – MILAN.

CAMPARI 2013 CALENDAR – MARCH – SUPERSTITION: UMBRELLAS OPENED INDOORS: ALAÏA Trench coat and CASADEI pumps

CAMPARI 2013 CALENDAR – JUNE – SUPERSTITION: HATS ON BED: VIVIENNE WESTWOOD (Gold Label cocotte dress and custom made hat from The Hat Shop), Shoes: Salvatore Ferragamo (Red Carpet Collection) and JEWELLERY BY CHOPARD (White gold ring set with a brilliant-cut diamond and brilliants)

Distributed in international limited edition of only 9,999 copies, the annual CAMPARI CALENDAR is a small, collectible luxury for the happy few that receive it, and is a tribute to the world class talent and photographers that make it come to life every year.

CAMPARI 2013 CALENDAR – AUGUST – SUPERSTITION: SPILLED SALT: Outfit: Custom made (no designer), Shoes: ALAÏA (Open-toed high heel shoes), JEWELLERY BY CHOPARD (White gold ring set with a brilliant-cut diamond and brilliants), and OLIVER PEOPLES ‘Corie’ sunglasses

CAMPARI 2013 CALENDAR – SEPTEMBER – SUPERSTITION: STEPPING ON A CRACK: EMILIO PUCCI (Short red dress from spring/summer 2012 collection, crafted in extremely fine crochet embroidered with tiny pearls and beads.); Shoes: SALVATORE FERRAGAMO (Red Carpet Collection) and JEWELLERY BY JOYERIA MOLINA CUEVAS (Platinum and old cut diamond earrings and JOYERIA MOLINA CUEVAS Platinum, gold and diamond, art decó ring)

Set to take the audience on a stunning visual voyage, the 2013 CALENDAR showcases Campari’s latest female protagonist—the fantabulous Miss Cruz—in 13 vivid shots, as she engages with intriguing and mystical superstitions, such as black cats, broken mirrors, walking under ladders as well as walking on cracks. Dressed in a variety of gorgeous red-themed dresses and shoes from top fashion houses including MONIQUE LHUILLIER, MARCHESA, ROMONA KEVEZA COLLECTION, ZAC POSEN and SALVATORE FERRAGAMO, as well as jewelry by CHOPARD and JOYERIA MOLINA CUEVAS, Miss Cruz was the very essence of intrigue, mystery and glamour—and  dazzlingly beautiful in every shot.

CAMPARI 2013 CALENDAR – OCTOBER – SUPERSTITION: PORTRAITS FALLEN ON THE FLOOR: Michael Kors (Crimson stretch wool ‘Samantha’ pant), shirt is custom made (no designer) and Shoes: ALAÏA Open-toed high heel shoes

CAMPARI 2013 CALENDAR – NOVEMBER – SUPERSTITION: UPSIDE-DOWN HORSESHOES: Custom made apron (no designer)

With this theme, Campari is taking this opportunity to instill confidence in people across the world on the basis “that self-belief enables any superstition to be overcome, enabling us to enjoy the pleasurable moments in life.”

CAMPARI 2013 CALENDAR – DECEMBER – SUPERSTITION: WALKING UNDER LADDERS: SUPERSTITION: WALKING UNDER LADDERS: MONIQUE L’HUILLIER (Scarlet draped gown with frayed detail and shawl neckline); Shoes: SALVATORE FERRAGAMO (Red Carpet Collection); and JEWELLERY BY JOYERIA MOLINA CUEVAS (Platinum, gold and diamond, art decó ring and Platinium, gold and JOYERIA MOLINA CUEVAS diamond art decó, circa 1920, bracelet).

On starring in the CAMPARI 2013 CALENDAR, PENELOPE CRUZ comments: “I have really enjoyed starring in the Campari Calendar 2013, I found the superstitious theme extremely intriguing and stimulating. It’s been a pleasure to work with such a talented and professional team, particularly Kristian Schuller, the Calendar photographer, since I really admire his work. As an actress I am often challenged to portray the ‘unexplainable’ and this shoot was no different. We created a character who had to portray a strong, positive attitude, and really get to the heart of each superstition and dispel these myths by promoting confidence. I hope people enjoy the photos as much as we have enjoyed creating them.”

MILAN, ITALY – NOVEMBER 13: (R-L) Campari CEO Bob Kunze-Concewitz, actress Penelope Cruz (Penelope Cruz, on the occasion of the Campari Calendar unveiling press conference, wore a Giorgio Armani tailored suit in Prince of Wales; Shoes: Casadei and Jewellery: Chopard) and Photographer Kristian Schuller attend the 2013 Campari Calendar unveiling press conference at Hotel Bulgari on November 13, 2012 in Milan, Italy. (Photo by Vittorio Zunino Celotto/Getty Images for Campari)

MILAN, ITALY – NOVEMBER 13: (L-R) Campari CEO Bob Kunze-Concewitz, actress Penelope Cruz and Photographer Kristian Schuller attend the 2013 Campari Calendar unveiling press conference at Hotel Bulgari on November 13, 2012 in Milan, Italy. (Photo by Vittorio Zunino Celotto/Getty Images for Campari)

Miss Cruz, who was the first Spanish actress in history to receive an Academy Award, is following in the footsteps of some of the world’s most elegant women who have adorned the pages of previous Campari Calendars, including, SALMA HAYEK, EVA MENDES, JESSICA ALBA and MILLA JOVOVICH.  The Spanish beauty, has previously starred in movies such as ‘Vicky Cristina Barcelona’, ‘Volver’ ‘Pirates of the Carribean’ and ‘Non ti Muovere’.

MILAN, ITALY – NOVEMBER 13: Actress Penelope Cruz attends the 2013 Campari Calendar unveiling cocktail party at the Campari Headquarters on November 13, 2012 in Milan, Italy. (Photo by Vittorio Zunino Celotto/Getty Images for Campari)

MILAN, ITALY – NOVEMBER 13: Photographer Kristian Schuller, actress Penelope Cruz and Campari CEO Bob Kunze-Concewitz attend the 2013 Campari Calendar unveiling cocktail party at the Campari Headquarters on November 13, 2012 in Milan, Italy. (Photo by Vittorio Zunino Celotto/Getty Images for Campari)

MILAN, ITALY – NOVEMBER 13: Photographer Kristian Schuller, actress Penelope Cruz and Campari CEO Bob Kunze-Concewitz attend the 2013 Campari Calendar unveiling cocktail party at the Campari Headquarters on November 13, 2012 in Milan, Italy. (Photo by Vittorio Zunino Celotto/Getty Images for Campari)

Internationally celebrated fashion photographer KRISTIAN SCHULLER shot the CAMPARI CALENDAR for its 14th edition. A Paris-based photographer, he was born in Romania and emigrated with his family to Germany at an early age. He studied fashion design with VIVIENNE WESTWOOD and photography with FC GUNDLACH at the UNIVERSITY OF FINE ARTS BERLIN. After his initial introduction by (the late, great and much-missed) ISABELLA BLOW to CONDÉ NAST PUBLICATIONS in London, he has continued working internationally with various fashion magazines and commercial clients. His first book, “90 Days, One Dream“, was published in 2010 and was awarded the SILVER MEDAL “DEUTSCHER FOTOBUCHPREIS 2011”.

MILAN, ITALY – NOVEMBER 13: General atmosphere during the 2013 Campari Calendar unveiling cocktail party at the Campari Headquarters on November 13, 2012 in Milan, Italy. (Photo by Vittorio Zunino Celotto/Getty Images for Campari)

MILAN, ITALY – NOVEMBER 13: General atmosphere during the 2013 Campari Calendar unveiling cocktail party at the Campari Headquarters on November 13, 2012 in Milan, Italy. (Photo by Vittorio Zunino Celotto/Getty Images for Campari)

MILAN, ITALY – NOVEMBER 13: General atmosphere during the 2013 Campari Calendar unveiling cocktail party at the Campari Headquarters on November 13, 2012 in Milan, Italy. (Photo by Vittorio Zunino Celotto/Getty Images for Campari)

Renowned for telling curious stories through his work, and with his love of surreal imagery, Kristian perfectly captured the theme of the Calendar through his cutting-edge photography style.

On shooting the CAMPARI CALENDAR 2013, Mr. Schuller comments: “The Campari Calendar is synonymous with outstanding style and creative edge, and being able to transform these generic stereotypes into powerful and magical images has been a joy. This year, our intention was to take the creativity a step further and convey the charisma and mystique of each of the 12 superstitions, and I feel this has been achieved. Working with Penelope was a dream, she fully embraced the photo shoot and brought the theme to life with such passion and confidence, ensuring she was the central focus in every shot!

MILAN, ITALY – NOVEMBER 13: General atmosphere during the 2013 Campari Calendar unveiling cocktail party at the Campari Headquarters on November 13, 2012 in Milan, Italy. (Photo by Vittorio Zunino Celotto/Getty Images for Campari)

BOB KUNZE-CONCEWITZ, CEO OF GRUPPO CAMPARI, comments: “For the 2013 Calendar, our intention was to represent the power of confidence in believing you can defy anything, and kiss goodbye to superstitions such as broken mirrors and mystical black cats. It is our mission to offer Campari lovers an intense, pleasurable moment to celebrate confidence and the magic power of the number 13.  Penelope’s incredible personality and beauty meant she was the perfect choice to embody this year’s controversial theme. Kristian has done a truly magnificent job of bringing our vision for the Campari Calendar 2013 to life, and making it even bolder with his inspired and contemporary approach.”

MILAN, ITALY – NOVEMBER 13: General atmosphere during the 2013 Campari Calendar unveiling cocktail party at the Campari Headquarters on November 13, 2012 in Milan, Italy. (Photo by Vittorio Zunino Celotto/Getty Images for Campari)

MILAN, ITALY – NOVEMBER 13: The Sweet Life Society Orchestra perform during the 2013 Campari Calendar unveiling cocktail party at the Campari Headquarters on November 13, 2012 in Milan, Italy. (Photo by Vittorio Zunino Celotto/Getty Images for Campari)

CAMPARI is a contemporary and charismatic classic. The recipe, which has remained unchanged, originated in Novara in 1860 and is the base for some of the most famous cocktails around the world. Campari is an alcoholic spirit obtained from the infusion of bitter herbs, aromatic plants and fruit in alcohol and water. With its vibrant red color, intense aroma and inspiring flavor, Campari has always been a symbol of intrigue and pleasure, which unfurls itself into a captivating and stimulating drinking experience. These are the values that have made the Campari brand famous throughout the world as an icon of passionate Italian style and excellence.

For more information go to:

www.campari.com

http://www.facebook.com/campari

www.camparigroup.com

3 thoughts on “Campari “Kiss Superstition Goodbye” In 2013 Calendar Starring Penelope Cruz and Shot By Photographer Kristian Schuller

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