Campari unveiled its highly anticipated annual calendar last week at a press conference (and ultra exclusive cocktail party later that night) in Milan. Taking the lead in this year’s CAMPARI CALENDAR is beautiful Oscar winning actress, PENELOPE CRUZ, whilst noted fashion photographer, KRISTIAN SCHULLER, shot the intense imagery.
The CAMPARI CALENDAR is one of the world’s iconic artistic calendars. The concept of “Kiss superstition Goodbye” was created by BCUBE MILAN. Working side by side with the photographer Kristian Schuller on the project were ANDREA MARZAGALLI, senior art director and BRUNO VOHWINKEL, senior copywriter. The production has been executed L&A ARTIST – MILAN.
Distributed in international limited edition of only 9,999 copies, the annual CAMPARI CALENDAR is a small, collectible luxury for the happy few that receive it, and is a tribute to the world class talent and photographers that make it come to life every year.
Set to take the audience on a stunning visual voyage, the 2013 CALENDAR showcases Campari’s latest female protagonist—the fantabulous Miss Cruz—in 13 vivid shots, as she engages with intriguing and mystical superstitions, such as black cats, broken mirrors, walking under ladders as well as walking on cracks. Dressed in a variety of gorgeous red-themed dresses and shoes from top fashion houses including MONIQUE LHUILLIER, MARCHESA, ROMONA KEVEZA COLLECTION, ZAC POSEN and SALVATORE FERRAGAMO, as well as jewelry by CHOPARD and JOYERIA MOLINA CUEVAS, Miss Cruz was the very essence of intrigue, mystery and glamour—and dazzlingly beautiful in every shot.
With this theme, Campari is taking this opportunity to instill confidence in people across the world on the basis “that self-belief enables any superstition to be overcome, enabling us to enjoy the pleasurable moments in life.”
On starring in the CAMPARI 2013 CALENDAR, PENELOPE CRUZ comments: “I have really enjoyed starring in the Campari Calendar 2013, I found the superstitious theme extremely intriguing and stimulating. It’s been a pleasure to work with such a talented and professional team, particularly Kristian Schuller, the Calendar photographer, since I really admire his work. As an actress I am often challenged to portray the ‘unexplainable’ and this shoot was no different. We created a character who had to portray a strong, positive attitude, and really get to the heart of each superstition and dispel these myths by promoting confidence. I hope people enjoy the photos as much as we have enjoyed creating them.”
Miss Cruz, who was the first Spanish actress in history to receive an Academy Award, is following in the footsteps of some of the world’s most elegant women who have adorned the pages of previous Campari Calendars, including, SALMA HAYEK, EVA MENDES, JESSICA ALBA and MILLA JOVOVICH. The Spanish beauty, has previously starred in movies such as ‘Vicky Cristina Barcelona’, ‘Volver’ ‘Pirates of the Carribean’ and ‘Non ti Muovere’.
Internationally celebrated fashion photographer KRISTIAN SCHULLER shot the CAMPARI CALENDAR for its 14th edition. A Paris-based photographer, he was born in Romania and emigrated with his family to Germany at an early age. He studied fashion design with VIVIENNE WESTWOOD and photography with FC GUNDLACH at the UNIVERSITY OF FINE ARTS BERLIN. After his initial introduction by (the late, great and much-missed) ISABELLA BLOW to CONDÉ NAST PUBLICATIONS in London, he has continued working internationally with various fashion magazines and commercial clients. His first book, “90 Days, One Dream“, was published in 2010 and was awarded the SILVER MEDAL “DEUTSCHER FOTOBUCHPREIS 2011”.
Renowned for telling curious stories through his work, and with his love of surreal imagery, Kristian perfectly captured the theme of the Calendar through his cutting-edge photography style.
On shooting the CAMPARI CALENDAR 2013, Mr. Schuller comments: “The Campari Calendar is synonymous with outstanding style and creative edge, and being able to transform these generic stereotypes into powerful and magical images has been a joy. This year, our intention was to take the creativity a step further and convey the charisma and mystique of each of the 12 superstitions, and I feel this has been achieved. Working with Penelope was a dream, she fully embraced the photo shoot and brought the theme to life with such passion and confidence, ensuring she was the central focus in every shot!”
BOB KUNZE-CONCEWITZ, CEO OF GRUPPO CAMPARI, comments: “For the 2013 Calendar, our intention was to represent the power of confidence in believing you can defy anything, and kiss goodbye to superstitions such as broken mirrors and mystical black cats. It is our mission to offer Campari lovers an intense, pleasurable moment to celebrate confidence and the magic power of the number 13. Penelope’s incredible personality and beauty meant she was the perfect choice to embody this year’s controversial theme. Kristian has done a truly magnificent job of bringing our vision for the Campari Calendar 2013 to life, and making it even bolder with his inspired and contemporary approach.”
CAMPARI is a contemporary and charismatic classic. The recipe, which has remained unchanged, originated in Novara in 1860 and is the base for some of the most famous cocktails around the world. Campari is an alcoholic spirit obtained from the infusion of bitter herbs, aromatic plants and fruit in alcohol and water. With its vibrant red color, intense aroma and inspiring flavor, Campari has always been a symbol of intrigue and pleasure, which unfurls itself into a captivating and stimulating drinking experience. These are the values that have made the Campari brand famous throughout the world as an icon of passionate Italian style and excellence.
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