SweetPuzzles Introduces Customized Alfajores to U.S. Consumers


If you’ve ever needed a chocolate fix but nothing seemed quite right, SWEETPUZZLES is for you. Chocolate aficionados everywhere can now create their own gourmet ALFAJORES and CHOCOLATE BARS with the launch of SWEETPUZZLESwww.sweetpuzzles.com in the United States Blending the finest in premium- and exotic-ingredients with Latin American tradition, SWEETPUZZLES offers consumers the opportunity to customize from more than 1 million combinations of confectionary bliss. To the uninitiated, ALFAJORES are soft, delicate cookies from South America made, surprisingly, with cornstarch. The cornstarch gives the dough a smooth, satiny texture that makes it a dream to work with and produces a tender, crumbly cookie.

SWEETPUZZLES GOURMET CHOCOLATE BARS: SweetPuzzles invites consumers to build premium chocolate bars and Alfajores, a Latin American favorite, using exotic ingredients, luscious fillings and imported Belgian chocolate. There are literally more than 1 million combinations available to satisfy every chocolate lover’s dream Go to http://www.SweetPuzzles.com. (PRNewsFoto/SweetPuzzles)

The idea for SWEETPUZZLES was launched in the summer of 2011 at a backyard barbeque. One of the guests brought ALFAJORES and BELGIAN chocolate back from his trip to Argentina. “We started combining the chocolates and the Alfajores — which we knew were virtually undiscovered treasures in the U.S.– and agreed that intermingling the two would be a great way to bring international traditions to the states,” said Sweet Puzzles co-founder, ALFREDO PONCIO.  “After further trials and tastings, we each had our own favorite combinations. Hence, SweetPuzzles was born,” he said. Continue reading