YANKEE CANDLE LAUNCHES NEW PURE RADIANCE™ CRACKLING LUMIWICK™

New Candle Form Features Natural Wood Wick For A Warm Fireplace-Inspired Crackle

THE YANKEE CANDLE COMPANY, INC., the world’s largest manufacturer of premium scented candles, today

Pure Radiance™ Crackling Lumiwick™ Yuletide

announced the launch of the new PURE RADIANCE™ CRACKLING LUMIWICK™, featuring natural wood with our exclusive LUMIWICK™ to create an extra-wide crackling flame with a soft, radiant glow while evoking the comfort and warmth of the holidays while adding a modern touch to home decor. When lit, this new candle form creates a unique home experience for friends and family with an ambient crackling wood fire experience. The CRACKLING LUMIWICK™ with etched bark glass, will be available in three PURE RADIANCE™ fragrances this holiday season.

Pure Radiance™ Crackling Lumiwick™ Pinecone

The natural wood in the new CRACKLING LUMIWICK™ creates a sense of warmth and comfort when lit, similar to a gathering around a fireplace with family and friends,” said HOPE MARGALA KLEIN, EXECUTIVE VICE PRESIDENT, BRAND, DESIGN AND INNOVATION FOR THE YANKEE CANDLE COMPANY, INC.Our customers

Pure Radiance™ Crackling Lumiwick™ Ice Crystals

  love how the contemporary design of the Pure Radiance vase adds a special touch to their home decor and so we’re happy to provide an enhanced experience with this new form just in time for the holidays.”

  PURE RADIANCE™, launched earlier this year, has a modern design, custom soy wax blend and innovative LUMIWICK™ TECHNOLOGY for a wide flame and consistent burn.
The three NEW PURE RADIANCE™ CRACKLING LUMIWICK™ FRAGRANCES includes:

PINE CONE – The wonder of the winter woods comes indoors in a medley of cedarleaf, pine, eucalyptus balsam and fir. (Also available in reed diffuser.)
YULETIDE™ – Wrap yourself in the spirit of the season with this festive mix of nutmeg, ginger root, clove and rich amber. (Also available in reed diffuser.)
ICE CRYSTAL™ – Refresh, renew and revitalize with this modern mix of mint leaf, eucalyptus, pine and cedar.

The new holiday fragrances (Petite Vase, $10.99; Meduim Vase or Crackling Medium Vase, $22.99 MSRP; Large Vase or Crackling Large Vase, $27.99) are available for purchase now at Yankee Candle’s more than 550 retail stores, www.yankeecandle.com and select specialty retailers and gift shops.
To learn more about Yankee Candle and its new holiday fragrances visitwww.yankeecandle.com or join the conversation on Facebook at facebook.com/TheYankeeCandleCompany or on Twitter (@theyankeecandle).

SOURCE: THE YANKEE CANDLE COMPANY, INC.
Web Site: http://www.yankeecandle.com

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