CONSUMERS ARE BECOMING MORE AT EASE WITH BOLD COLORS AND INTENSIFIED HUES
Color isn’t just back–it’s back in a big way and here to stay, according to the color forecast for home decor in 2013-2014 from the PPG PORTER PAINTS(R) brand. Over the past three years, homeowners have come to appreciate the newfound infusion of vibrant hues into all aspects of modern society. Once hesitant, they’ve become more comfortable with powerful colors, and they’re showing their creativity by embracing deep, dramatic teals such as FRENCH RIVIERA and sharp, playful fuchsias such as ROSE MARQUIS in their homes. These are just two of the 25 lively key colors presented in COLOR MINDED, the2013-2014 trends for THE VOICE OF COLOR(R) program.
The Voice Of Color Program 2013-2014: Discreet Luxury palette
The influence of new technologies and a society propelled by ideals at an ever-evolving pace are driving color-packed palettes for 2013. With such an abundance of bold colors, the method for integrating color and lifestyle will vary from person to person–and that will make all the difference in interpretation, according to DEE SCHLOTTER, BRAND
Discreet Luxury Palette: Color Chart
MANAGER, THE VOICE OF COLOR PROGRAM. For some, the urge to retreat to life’s fundamental basics will yield simple yet adaptable, thoughtful application of home design elements. For others, self-manifestation will be embellished by loud, unexpected design sensibility as fashionable, futuristic technology takes center stage. Overall, sleek and chic is in, but only when paired with a friendly, inviting atmosphere.
“We are living at a time when an unprecedented platform for self-expression exists due to the constant transformation of technology and ever-growing connectivity and communication,” said SCHLOTTER. “Consumers are articulating their creativity like never before. Fresh, bold color has permeated our daily lives, becoming an increasingly dramatic character in home decor and overall design. Homeowners who were once leery of color are now embracing it with open arms and a brand-new level of sophistication.”
“Everything is more sophisticated and multimodal in its design today–from our smartphones to the cars we drive and the clothes we wear,” She added. “This sophistication translates to home decor, as we’re now building increasingly complex decor designs with profound depth.”
PPG employs more than 20 color stylists around the world, each specializing in different markets, who collaborate to determine styles and color trends for the home, electronics and automobiles. PPG’s unique position as a color leader in multiple markets enables it to observe and translate emerging global color trends for its customers’ applications–from consumer goods to automotive color, from residential to commercial to industrial design. Continue reading