vineyard vines Announces Continued Partnership with Bright Pink in Honor of National Breast Cancer Awareness Month

vineyard vines, the lifestyle apparel brand best known for its smiling pink whale logo, is continuing their partnership with Bright Pink, the only non-profit organization dedicated to the prevention and early detection of breast and ovarian cancer. The limited-edition collection includes styles for the whole family and accessories bearing the brand’s whale logo paired with the breast cancer awareness Pink Ribbon. In the continued effort to promote Breast Cancer Awareness, from September 23 to October 31, 2019, vineyard vines will donate 20% of all sales from the product collection to Bright Pink. The assortment will be made available for purchase at vineyardvines.com and select vineyard vines stores.

Marking the third year of this partnership, this special collection raises much needed awareness around breast and ovarian cancer, while honoring loved ones who have been lost or are presently fighting. Priced from $32.50-$95.00, the assortment includes some of the brand’s best-selling tee silhouettes for men, women and kids, as well as a silk tie detailed with the brand’s smiling pink whale logo paired with the iconic Pink Ribbon.

Big & Tall 2019 Breast Cancer Awareness Long-Sleeve Pocket T-Shirt, $48

“Continuing our partnership with Bright Pink is an important, personal mission, as we lost our mom to cancer and experienced first-hand the effects this horrible disease has on loved ones,” said Shep Murray, vineyard vines CEO & co-founder. Ian Murray, vineyard vines CEO & co-founders adds, “We are grateful that we can continue to work with Bright Pink whose mission is to empower and educate women to know their risks and manage their health proactively.“

“Bright Pink is so proud to team up with Vineyard Vines for a third year this fall to spread our message of Breast & Ovarian Cancer prevention to customers nationwide. Through the generosity of vineyard vine’s commitment to our mission we will have the power to educate and equip thousands of women on their breast and ovarian cancer risk, and together we will create a more beautiful and brighter future,” said Katie Thiede, CEO Bright Pink

Bright Pink logo

Bright Pink is a national nonprofit focused on the prevention of breast and ovarian cancer. The organization’s mission is to save women’s lives from breast and ovarian cancer by empowering them to know their risk and manage their health proactively. Bright Pink’s innovative programs motivate women to prioritize prevention, help women assess their risk for breast and ovarian cancer, equip women with personalized risk-management recommendations, and empower women to manage their health proactively in partnership with a healthcare provider. Since 2007, Bright Pink has inspired over 1.5 million women to be their own best health advocates.

In conjunction with the special collection, the vineyard vines website will enable consumers to proactively take their health into their own hands through Bright Pink’s “AssessYourRisk.org” self-evaluation. Additionally, starting this month, vineyard vines and Ocean Spray will partner to support Bright Pink by uniting to further empower women to take charge of their health.

A company best known for its whimsical neckties and smiling pink whale logo, was founded in 1998 on Martha’s Vineyard when brothers Shep and Ian Murray cut their ties with corporate America to start making ties that represented the Good Life. In addition to signature neckwear, vineyard vines offers a variety of clothing and accessories for men, women and children. Products are sold in over 600 specialty and department stores worldwide, through a seasonal catalog at 1.800.892.4982, online at vineyardvines.com and at over ninety freestanding stores.

Talbots Second ‘The Art of the Scarf’ Collection Honors National Breast Cancer Awareness Month

Talbots partners with six internationally renowned female artists to design a limited-edition silk scarf collection with proceeds benefiting their new partner, Susan G. Komen®

Retailing $79.50, 20% of the net proceeds (at least $12) from each scarf benefits Komen’s Breast Care Helpline, with a guaranteed maximum donation of $50,000.

Talbots has created its second “The Art of the Scarf” Collection with six internationally renowned female artists who each designed a limited-edition one-of-a-kind silk scarf that tells a story. Full of colorful metaphors and meaning, the scarves evoke emotion with vibrant symbols of hope, resilience, strength and courage. This collection also celebrates Talbots first partnership with the world’s leading breast cancer organization, Susan G. Komen®, in the fight against breast cancer. The collection was designed by each artist using the silk scarf as a canvas to honor those who have been affected by breast cancer and will be available from Sept. 23, 2019 to Oct. 31, 2019.

Talbots logo

The female artists selected includes:

Lulu DK (Los Angeles, CA) – “Feminine but strong, like all the women I love and admire, particularly my mom who passed from breast cancer six years ago. I love painting flowers because they represent Mother Nature’s greatest gift – color and natural beauty; both symbols of how I remember my mother.”

Libby VanderPloeg (Grand Rapids, MI) – “I’ve seen in my own circle of family and friends that when women work together, support each other, and essentially lift each other up, we all climb to greater heights. This artwork is a celebration of the power of sisterhood in overcoming challenges and achieving our goals.”

Gladys Perint Palmer (San Francisco, CA) – “My inspiration was diverse, strong women who have emerged recently though they have been around for centuries. I think about the best-dressed socialite and writer Pauline de Rothschild who remarked, ‘wit is on the head where it belonged.’ Let us celebrate strong, witty women and over-the-top hats.”

Martha Napier (Chicago, IL) – “My mom is a breast cancer survivor. What I think is so interesting about her journey is she says that the year she underwent treatment was not her worst year by a ‘long shot.’ She credits this to the fact that her friends surrounded her with love, cards, visits, trips to treatment, etc. She says these same friendships have lasted 20 years and are ‘ever strong.’ For my design, you will see a collection of joyous, colorful, strong women. No matter if they look like the illustrations or not, somehow women from all walks of life seem to identify with my strong, colorful fashion girls.”

Nadia Flower (New Zealand) – “My inspiration comes from nature. My design represents the idea of growth, strength and beauty through the intertwining of natural elements. I wanted to represent the diversity of women through different foliage, feathers and colors.”

Carolina Melis (Cagliari, Italy) – “My design represents strength and courage. Just like the Lotus flowers rise out of mud, we need to be strong to persevere and overcome the difficulties in life.”

“The Art of the Scarf” Collection will be available at http://www.Talbots.com and in Talbots stores nationwide and in Canada.

In the spirit of women helping women, Talbots will donate 20% of the net proceeds (at least $12) to Komen from each “The Art of the Scarf” Collection item sold from Sept. 23, 2019, to Oct. 31, 2019, in support of the Susan G. Komen Breast Care Helpline.

“Talbots is deeply committed to making a difference in the fight to end breast cancer. We are thrilled to join forces with our new partner, Susan G. Komen, for our Art of the Scarf collection that celebrates strength and resilience. Six renowned, female artists have created vibrant, emotional works of art that can be worn, collected or gifted. We are confident that our scarf collection will resonate with all women, while also knowing that their purchase will make a difference to those affected by breast cancer,” said Deborah Cavanagh, SVP, Marketing and CMO of Talbots

Susan G. Komen® is the world’s leading nonprofit breast cancer organization, working to save lives and end breast cancer forever. Komen has an unmatched, comprehensive 360-degree approach to fighting this disease across all fronts and supporting millions of people in the U.S. and in countries worldwide and advocate for patients, drive research breakthroughs, improve access to high-quality care, offer direct patient support and empower people with trustworthy information. Founded by Nancy G. Brinker, who promised her sister, Susan G. Komen, that she would end the disease that claimed Suzy’s life, Komen remains committed to supporting those affected by breast cancer today, while tirelessly searching for tomorrow’s cures.

“We are so honored to be part of this collection with Talbots, as these beautifully designed scarves are meaningful to anyone who has been touched by breast cancer. As Komen continues to fight for a world without breast cancer, we look forward to the beginning of a long, impactful relationship with Talbots,” said Christina Alford, Senior Vice President of Development at Susan G. Komen®.

Talbots is a proud sponsor of the Susan G. Komen Breast Care Helpline. The helpline is staffed by a team of caring and compassionate specialists and oncology social workers who provide education, psychosocial support and information about needed resources in local communities to nearly 15,000 people a year. People can call the helpline at (1-877-GO KOMEN) (1-877-465-6636) to speak to someone in English or Spanish, Monday through Friday from 9 a.m. to 10 p.m. ET, or they can email helpline@komen.org.

“The Art of the Scarf” Collection will be available at www.Talbots.com and in Talbots stores nationwide and in Canada.

Hard Rock International Marks 20 Years Of Support For Breast Cancer Awareness And Research Through Annual PINKTOBER® Campaign

2019 Campaign Raises Funds for Breast Cancer Research Through the Hard Rock Heals Foundation®

Hard Rock International continues its support for PINKTOBER® as the brand celebrates two decades of its annual PINKTOBER campaign, supporting breast cancer awareness and research. Throughout the month of October, Hard Rock® Cafes, Hotels, Casinos and Rock Shops® will be participating in the campaign through fundraising efforts supporting the Hard Rock Heals Foundation®, the charitable arm of Hard Rock, with proceeds benefiting national and local breast cancer charities. This year’s program has plenty of pink to go around with a limited-time pink cocktail, an exclusive merchandise collection and events around the globe that will benefit local breast cancer charities, from community driven local activations, to hands-on property activities.

Hard Rock INternational Logo

“For 20 years, Hard Rock International has been a proud supporter of breast cancer awareness and research efforts around the globe, raising over $7 million through our annual programming,” said Jon Lucas, Chief Operating Officer of Hard Rock International. “The work our Cafes, Hotels, Casinos and Rock Shops do on a global and local level to support this cause and spread a message of strength, hope and awareness is important to our brand, philanthropic partners around the world and the family and friends affected by this disease.”

Sleep in Pink

Hard Rock Hotels & Casinos are going pink across the globe as the brand continues its worldwide support of PINKTOBER®, with one-of-a-kind branded events and activations across the brand’s International hotel and casino portfolio. From community driven local events to immersive on-property activations – here’s a glimpse at Hard Rock International’s PINKTOBER® programming: Visit Hard Rock Hotel Desaru Coast and jam out with a custom pink Fender® Player Series Stratocaster when you stay in their pink suite with proceeds going to the Breast Cancer Support Group (Johor Bahru). Both Seminole Hard Rock Hotel and Casino Hollywood and Tampa will be sponsoring their local American Cancer Society – Making Strides Against Breast Cancer Walk and Hard Rock Hotel & Casino Biloxi has a team in their local walk. Visit here to donate to your local team. Please visit https://www.hardrockhotels.com/search and contact your local hotel to join their cause.

Pink is the Color for Fall

Hard Rock’s Rock Shop® locations and the brand’s online retail site will help guests show their pink pride with exclusive PINKTOBER merchandise including limited-edition pins, t-shirts, bracelets, keychains, hats and more. The exclusive items will display “BRAVE” written on the front with a pink ribbon accompanied by the Hard Rock PINKTOBER logo. Proceeds from the PINKTOBER collection will be donated to the Hard Rock Heals Foundation in support of breast cancer awareness causes around the globe. Those looking to shop PINKTOBER merchandise can visit the Rock Shop at participating Hard Rock Cafe locations or the online Rock Shop at https://shop.hardrock.com.

Participate in PINKTOBER

Guests wanting to show their support and participate in the pink party can visit Cafes around the globe and take part in fundraising activations benefiting local breast cancer charities from Oct. 1 to Oct. 29, 2019. Events include live music performances, craft nights and other fundraisers. To find out what your local Cafe has planned to support their local charity partners, visit http://www.hardrockcafe.com/locations.aspx.

The Flavors of Pink

Participating Hard Rock Cafe® locations will feature a limited-time cocktail called “Drink Pink Punch” to generate awareness for breast cancer. The delicious Drink Pink Punch cocktail includes Beefeater Pink Gin, the tropical flavors of guava, banana, pineapple and strawberries finished with a house-made guava foam and rainbow candies.

Those looking to dine at Hard Rock Cafe can find their local Cafe and make a reservation by visiting www.hardrockcafe.com/locations.aspx. To purchase Hard Rock Cafe merchandise, visit the online Rock Shop at https://shop.hardrock.com. For additional information on the Hard Rock Cafe brand, visit www.hardrockcafe.com/.

The Hard Rock Heals Foundation is a registered 501(c)(3) charitable organization and oversees all philanthropic outreach for Hard Rock International and exists to improve lives through the power of music. Since its inception in 1971, Hard Rock International has brought people together through the power of music and have developed partnerships with artists ranging from emerging to iconic in support of charitable efforts around the world. The Hard Rock Heals Foundation provides grants and assistance to individuals whose goal is to heal through the power of music. Partnerships with like-minded, music-centric organizations allow Hard Rock Heals Foundation the opportunity to improve lives and promote wellness.

With venues in 75 countries spanning 259 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops® and Cafes – Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s most valuable collection of music memorabilia at more than 83,000 pieces, which are displayed at its locations around the globe. In 2018, Hard Rock International was recognized as a Forbes Magazine Top Employer for Women and Land Operator of the Year at the Global Gaming Awards. In 2019, the company was honored as one of Forbes Magazine‘s America’s Best Large Employers, Forbes Magazine’s Top Employers for Women and No. 1 in J.D. Power’s 2019 North America Hotel Guest Satisfaction Study among Upper Upscale Hotel Chains. Hard Rock destinations are located in the world’s greatest international gateway cities, including its two most successful flagship properties in Florida and home to the world’s first Guitar Hotel® in South Florida, where its headquarters are located. The brand is owned by HRI parent entity The Seminole Tribe of Florida. For more information on Hard Rock International visit www.hardrock.com or shop.hardrock.com.

Macy’s Supports Breast Cancer Research This October With ‘We All Thrive’ Campaign

Join Macy’s by donating change to benefit the Breast Cancer Research Foundation and shopping limited-time product that gives back at macys.com/pinkshop

Macy’s, a proud supporter of the Breast Cancer Research Foundation, is inspiring customers to shop pink this October with its We All Thrive campaign. The program celebrates breast cancer thrivers and empowers customers to support the fight against breast cancer by purchasing their favorite pink products on macys.com at The Pink Shop, or participating in a month-long round up campaign in store.

Pink Shop

Shop The Pink Shop in-store and online at Macy’s this October to support breast cancer Thrivers. Ideology Fight Like A Girl T-shirt, $29.50 (Photo: Business Wire)

Starting today, Macy’s customers can visit The Pink Shop, an online store featuring charitable pink fashion, home and beauty products, available at macys.com/pinkshop. The Pink Shop offers everything from an Estee Lauder bright pink lipstick set and a Movado pink gold tone watch to Peter Thomas Roth rose quartz earrings or a comfy Ralph Lauren graphic sweatshirt. Other brands include Samsonite, Wacoal, Clinique, Bali, Coach, Guess, Alex Woo, Origins and IT Cosmetics. Everyone from Grandma and Grandpa to the little ones in the family can rock their pink style all month long and show thrivers their love.

Shop The Pink Shop in-store and online at Macy’s this October to support breast cancer Thrivers. Ideology Warrior Sherpa Hoodie, $59.50 (Photo: Business Wire)

Now through October, customers can shop Ideology’s special collection of Breast Cancer Awareness Month athleisure styles created for Macy’s. Each piece is complete with inspirational messaging and imagery with the pink ribbon and phrases like “Fight Like A Girl” and “Warrior.” What’s more, with the purchase of an Ideology Breast Cancer Collection item, Macy’s will donate 20 percent of the purchase price to BCRF.

Customer Round-Up Breast Cancer Research Foundation

For the first time, from October 1 to October 31, Macy’s invites customers to participate in the We All Thrive campaign by rounding up in-store purchases to the nearest dollar, up to $0.99 and donating the change to benefit the Breast Cancer Research Foundation, the largest private funder of breast cancer research in the world. Customers can check out in-store visuals plus macys.com/macysgives to read powerful stories of breast cancer thrivers and learn more about BCRF.

Since 2003, Macy’s has funded more than $12.4 million of critical breast cancer research through BCRF, supporting 49 research projects, translating to 249,187 lab hours.

QVC and FFANY Welcome 12 New Footwear Brands for Annual Charitable Shoe Sale

QVC Takes A Stylish Stand Against Breast Cancer

Help make cancer a part of the past with QVC’s annual shoe shopping bash. Leading multiplatform retailer QVC is set to join forces with the Fashion Footwear Association of New York (FFANY) to help conquer cancer with its annual QVC Presents “FFANY Shoes on Sale” broadcast event, scheduled to air Thursday, October 12 from 6 to 9 PM (ET). As part of QVC’s ongoing commitment to support charitable causes that promote the success and wellness of women through the power of relationships, QVC Presents “FFANY Shoes on Sale” has generated more than $53 million, benefitting various breast cancer research and education institutions.

As part of QVC’s ongoing commitment to support charitable causes that promote the success and wellness of women through the power of relationships, QVC Presents “FFANY Shoes on Sale” has generated more than $53 million, benefitting various breast cancer research and education institutions.

“Each October, the entire QVC community looks forward to uniting with the Fashion Footwear Association of New York as we continue our crusade against breast cancer,” said Mike George, President, and CEO of QVC. “This event is truly a shining moment for us as we leverage the power of relationships to address an issue of paramount concern not only to our customers but to our team members and surrounding communities as well. I am incredibly proud of the impact we have made in the field of breast cancer research and education, and I look forward to building upon that momentum and bringing us one step closer to eradicating this deadly disease once and for all.”

During the event, shoe aficionados will be offered a chic selection of approximately 140 donated shoe styles from more than 80 brands, including 12 newcomers like Imagine by Vince Camuto, Marc Fisher LTD, Eric Javits and 1.State, among others. All shoes will be offered at HALF the manufacturer’s suggested retail price* with a minimum of 80 percent of the purchase price** benefitting various breast cancer research and education institutions, including:

• Penn Medicine’s Abramson Cancer Center
• Breast Cancer Research Foundation
• Cedars-Sinai Samuel Oschin Comprehensive Cancer Institute
• The Susan F. Smith Center for Women’s Cancers at Dana-Farber Cancer Institute
• Michigan Medicine Comprehensive Cancer Center’s Breast Oncology Program
• UPMC Hillman Cancer Center
• University of Arkansas for Medical Sciences Winthrop P. Rockefeller Cancer Institute
• Alvin J. Siteman Cancer Center at Barnes-Jewish Hospital and Washington University School of Medicine in St. Louis
• The Margie and Robert E. Petersen Breast Cancer Research Program at the John Wayne Cancer Institute at Providence Saint John’s Health Center.

The success of this event is contingent upon the generous donations of so many brands. This year, four footwear companies have been designated as Special Pink Benefactors for contributing more than $500,000 in shoe donations each. Nine West Holdings, Inc., which boasts such brands as Anne Klein, Bandolino and Nine West; Caleres, offering items from Bzees, Carlos by Carlos Santana, Dr. Scholl’s Footwear, Fergie Footwear, Franco Sarto, Lifestride, Naturalizer, Rykä, Sam Edelman and Via Spiga; Camuto Group, whose donation includes styles from 1. State, ED Ellen DeGeneres, Imagine by Vince Camuto, Jessica Simpson, Lucky Brand and Vince Camuto; and Marc Fisher Footwear, with styles from Guess, Indigo Rd., Kendall and Kylie, Marc Fisher, Marc Fisher LTD, Tommy Hilfiger and Tretorn.

QVC, Inc. is the world’s leading video and e-commerce retailer, committed to providing its customers with thousands of the most innovative and contemporary beauty, fashion, jewelry and home products.

This year, QVC and the Special Pink Benefactors are encouraging shoppers to share photos explaining why and for whom they are shopping. Select photos will be featured on-air during the QVC Presents “FFANY Shoes on Sale” broadcast. QVC is also collaborating with influencers who will post “shoefies” of their favorite styles from this year’s event using #shoes4acure and encourage their followers to do the same.

In addition to the broadcast event, shoe lovers can shop the Shoe of the Day, a special style unveiled each weekday between 7 and 9 AM (ET) on QVC during the month of October. Additional styles can be found in the online collection offered on QVC.com. Shoes will be available through QVC.com, the QVC apps or by calling 800.345.1515.

The Fashion Footwear Charitable Foundation was created to support ongoing research and education programs in the fight against breast cancer and is supported by members of the Fashion Footwear Association of New York (FFANY). Donated footwear is sold on live television through QVC during the Fashion Footwear Charitable Foundation‘s annual charity benefit, QVC Presents “FFANY Shoes on Sale.” Funds are distributed to leading breast cancer research and education institutions across the United States, including beneficiaries for the 2017 event. The Fashion Footwear Charitable Foundation makes its home at 274 Madison Avenue, Suite 1701, New York, NY 10016, www.FFANY.org.

*The manufacturer’s suggested retail price is based on supplier’s representation of value. No sales may have been made at this price.

**Purchase price excludes shipping, handling and tax.

Alba Botanica® Brand Partners With The Pink Agenda And FAB-U-WISH During Breast Cancer Awareness Month

Highlighting Giuliana Rancic’s FAB-U-WISH Initiative, Alba Botanica® Brand Will Show Support For A Great Cause

The Alba Botanica® brand is proud to announce its partnership with The Pink Agenda, a non-profit organization committed to raising money for breast cancer research and Giuliana Rancic‘s FAB-U-WISH program, an initiative that grants wishes to those suffering from breast cancer. Since 2014, Giuliana Rancic’s FAB-U-WISH and The Pink Agenda has granted the most fabulous wishes to women undergoing treatment for this devastating disease.

The Pink Agenda believes that engaging today’s generation can go a long way toward finding tomorrow’s cure for breast cancer. That’s why The Pink Agenda, together with its partner the Breast Cancer Research Foundation, is working with the next generation of leaders to find and fund programs that are improving the lives of those suffering from breast cancer and conducting the groundbreaking research necessary to improve their odds. The Pink Agenda, a non-profit 501(c)(3) organization launched in 2007, has contributed $2 million to breast cancer research.

Alba Botanica®, as a brand was started with the mission to Do Beautiful. Last year, they launched the Do Good – Do Beautiful campaign, which highlights women who are doing good and beautiful things in their lives and the world. Supporting The Pink Agenda and Giuliana Rancic, who was already a fan of the brand, is the perfect partnership to continue the brand’s messaging of empowering and inspiring women in the world.

“As a brand that promotes creating positive change in the world, the Alba Botanica® brand is thrilled to be working alongside Giuliana and The Pink Agenda to both spread awareness and raise research funds in support of finding a cure for breast cancer,” said Julie Marchant-Houle, Senior Vice President and General Manager of Personal Care products at The Hain Celestial Group, Inc.

Said Rancic, “By partnering with FAB-U-WISH and The Pink Agenda, Alba Botanica® brand is helping women currently facing breast cancer feel special – and feel better – during their most difficult times. We’re proud to be working alongside Alba Botanica® to support our ultimate wish of finding a cure.“

“The Pink Agenda is honored to have Alba Botanica® join in our fight to make breast cancer history,” said Lucretia Gilbert, Executive Director of The Pink Agenda. “Our partners are critical in helping raise awareness of the disease and funding the groundbreaking research necessary to save lives.”

Alba Botanica® products contain 100% vegetarian ingredients and are made with vitamins, plant emollients and therapeutic botanicals for optimum beauty benefits. The Alba Botanica® brand range includes: Hawaiian skin care, hair care and spa treatments; Even Advanced™ skin care; ACNEdote™ acne skin care treatments; Very Emollient™ body lotions, bath and shower gels, cream shaves and foam shaves; Good & Clean™ facial cleansers; Fast Fix beauty treatments; a full range of suncare products and deodorant sticks.

October is Breast Cancer Awareness Month: What You Need to Know and How You Can Help

Thanks to earlier detection –through screening and increased awareness— and better treatments, a woman’s risk of dying of breast dropped 38 percent between the late 1980s and 2014, translating into 297,300 fewer breast cancer deaths during that time.

However, there’s much more to be done. Breast cancer is still the second leading cause of cancer death in women. Only lung cancer kills more women each year. And there remains a large racial gap in mortality, with African-American women having 42 percent higher death rates compared to whites. The chance that a woman will die from breast cancer is about 1 in 37 (about 2.7 percent).

American Cancer Society Logo (PRNewsfoto/American Cancer Society)

The Facts:

The American Cancer Society‘s estimates for breast cancer in the United States for 2017 are:

• About 252,710 new cases of invasive breast cancer will be diagnosed in women.
• About 63,410 new cases of carcinoma in situ (CIS) will be diagnosed (CIS is non-invasive and is the earliest form of breast cancer).
• About 40,610 women will die from breast cancer.
• While black and white women get breast cancer at roughly the same rate, black women are more likely to die from it.

At this time, there are more than 3.1 million people with a history of breast cancer in the United States. (This includes women still being treated and those who have completed treatment.)

Risk factors:

• Limited but accumulating research indicates that smoking may slightly increase breast cancer risk, particularly long-term, heavy smoking and among women who start smoking before their first pregnancy.
• Obesity increases the risk of postmenopausal breast cancer. Risk is about 1.5 times higher in overweight women and about 2 times higher in obese women than in lean women.
• Growing evidence suggests that women who get regular physical activity have a 10%-25% lower risk of breast cancer compared to women who are inactive, with stronger evidence for postmenopausal than premenopausal women.
• Numerous studies have confirmed that alcohol consumption increases the risk of breast cancer in women by about 7%-10% for each one drink of alcohol consumed per day on average. Women who have 2-3 alcoholic drinks per day have a 20 percent higher risk of breast cancer compared to non-drinkers.

What You Can Do to Help

From investing in research, providing free rides to treatment, giving insurance advice and providing a free place to stay during chemotherapy, the American Cancer Society is attacking cancer from every angle. If you or someone you love is concerned about developing breast cancer, have been recently diagnosed, are going through treatment, or are trying to stay well after treatment, the American Cancer Society can help you find the answers you need.

Get Involved and help save lives from breast cancer: Fundraise and participate in one of more than 250 Making Strides events or participate virtually at makingstrideswalk.org.

Take action with The American Cancer Society’s nonprofit, nonpartisan advocacy affiliate, the American Cancer Society Cancer Action Network (ACS CAN) and help make fighting breast cancer a national priority at acscan.org/makingstrides

Macy’s Thinks Pink to Support the Battle Against Breast Cancer

In Honor Of Breast Cancer Awareness Month, Join In The Fight For A Cure With Powerful Pink Pieces Benefitting The Cause

This October, Macy’s continues to support Breast Cancer Awareness Month, inviting customers to give back through an inspiring campaign that shines light on awareness while using fashion to fundraise for a disease that affects women, men and families everywhere. From Macy’s online Pink Shop featuring fashion, home and pet merchandise from an array of great brands, including a limited-edition necklace created by Macy’s employees, to the Polo Ralph Lauren Foundation’s Pink Pony bracelets, a portion of each purchase price will benefit charities that are working to eliminate the disease.

Breast cancer awareness has long been an important cause for Macy’s, which we continue to support alongside our generous customers, employees and partners working collaboratively to make a difference,” said Holly Thomas, Macy’s group vice president of cause marketing. “We are inspired by their generosity and are deeply grateful for the funds and awareness raised toward the fight against breast cancer.”

Pink Shop at macys.com

Beginning Sept. 25, Macy’s online “Pink Shop” at www.macys.com/pink offers a curated selection of fashion for men, women, children and pets, in addition to items for the home. The shop will also include special pink merchandise created for Macy’s from Charter Club, Ideology and Thalia Sodi, in support of the Breast Cancer Research Foundation (BCRF).

Macy’s supports Breast Cancer Awareness Month with powerful pink pieces that benefit the cause; ID Ideology BCRF Family Strong Collection; macys.com/pink (Photo: Business Wire)

Bold graphics and inspirational messages of strength will be featured on ID Ideology’s BCRF Family Strong Collection. The limited-edition items raise awareness for the cause through motivational phrases for men, women, girls and pets, as well as signature items such as leggings and hoodies. In tribute to Breast Cancer Awareness month, Ideology also made a $100,000 donation to BCRF, regardless of sales.

Cozy sleepwear and robes featuring the iconic pink ribbon will be available for a limited time from Charter Club at Macy’s. Ten percent of the purchase price from each soft and inviting piece will benefit BCRF through Dec. 31, 2017.

Courageous messages of hope emblazon two new tees from Thalia Sodi’s Breast Cancer Research Foundation Tee Collection. Macy’s will donate 10 percent of the retail price from these motivational pieces to BCRF through Oct. 31, 2017.

BCRF Necklace

The Macy’s family also includes many associates who have been touched by this disease, and to honor those brave battles, Macy’s will be releasing a limited-edition heart pink ribbon necklace created and inspired by the uplifting story of three employees who have been personally impacted by breast cancer. A portion of sales from this delicate sterling silver and pink sapphire pendant will support BCRF.

Macy’s supports Breast Cancer Awareness Month with powerful pink pieces that benefit the cause; limited-edition sterling silver and pink sapphire necklace $99; http://www.macys.com/pink  (Photo: Business Wire

“I had the piece created for myself to always remember and appreciate those friends and family members who are so generous when you are going through treatment,” said Tracie Manick, vice president store manager at Macy’s Manhattan Village in Manhattan Beach, California. “The design was inspired by two friends who were there for me through the entire ordeal of surgery and treatment. Brandi Galimi, a Macy’s district merchant, was diagnosed with breast cancer eight months before I was. She and her sister, Jill Pan, also a vice president store manager at Macy’s, had tattoos in the shape of the heart with the ribbon to remember. In honor of their kindness, their tattoos became my inspiration for the pendant.”

This moving piece featuring sterling silver and pink sapphires will be available in select stores and on macys.com for $99. In honor of all supporters, Macy’s will donate $10 from the sale of each necklace to BCRF through Dec. 1, 2017.

2017 National Breast Cancer Awareness Month: Tanger Outlets Launches Shop PINK On October 1st At All Tanger Locations

Commemorating 24 Years of Uniting in the Fight Against Breast Cancer

Tanger Factory Outlet Centers, Inc. will once again offer shoppers great savings in return for supporting the ongoing efforts to end breast cancer during the 24th annual Tanger PINK Campaign. Since 1994, Tanger has contributed more than $17 million to breast cancer research through the PINK Campaign, 5K races, on-site events and other breast cancer-related fundraising initiatives across the U.S.

Tanger Outlets. (PRNewsFoto/Tanger Factory Outlet Centers, Inc.)

The Tanger PINK Campaign launched September 29 at Tanger Outlets across the United States and Canada. At participating retailers, every day during the month of October, shoppers using the Shop Pink Card will receive additional savings on the best brand name and design fashions while helping to unite in the fight against breast cancer.

Tanger Outlets Launches Shop PINK On October 1st At All Tanger Locations

Tanger’s Shop Pink Cards offer shoppers 25% off any item at participating stores, once per day, per store with unlimited use through October 31, 2017. Shop Pink Cards are available in two formats: a mobile card saved on your phone or a physical card to save in your wallet. Tanger’s Shop Pink Cards can be purchased at any Tanger Outlets nationwide, online at www.tangeroutlet.com/pink or on Tanger’s app.

Individual centers will schedule local Pump Up the PINK events, including 5K Walk/Runs, Pink Party Socials, and other Pink activations to enhance the shopping experience and to shine the light on breast cancer awareness. Tanger Outlets is also giving away gift cards and PINK items on their social media channels for fans throughout the month.

The Council of Fashion Designers of America And Fabletics Launch Global Campaign For Fashion Targets Breast Cancer

Actress and Fabletics Co-Founder Kate Hudson returns as Fashion Targets Breast Cancer Ambassador for FTBC 2017

“Doing Good is Always in Fashion” is the message behind the 2017 Fashion Targets Breast Cancer Campaign from the Council of Fashion Designers of America (CFDA) in partnership with Fabletics, a global active-lifestyle brand co-founded by Kate Hudson in 2013.

The collaboration returns for a second year with the actress, fashion tastemaker and mother of two serving as the FTBC ambassador for the month of October. Hudson follows in the footsteps of previous FTBC Ambassadors including Naomi Campbell, Christy Turlington, and Karolina Kurkova among others.

The Fashion Targets Breast Cancer® (FTBC) name and symbol were created by Ralph Lauren and subsequently entrusted to the CFDA Foundation. In 2011, FTBC began working with The New York Community Trust to develop a focused grantmaking program covering the critical areas of breast cancer screening, treatment, and survival. It established the Fashion Targets Breast Cancer Fund, which is guided by an advisory committee of fashion industry representatives, experts in the content area, and Trust staff, to make grants to New York City organizations that assist women with breast cancer. Specifically, grants from the FTBC Fund help low-income, minority, and immigrant women, with screening, treatment, and support services to help them cope with their cancer.

Image Credit: Actress and Fabletics Co-Founder Kate Hudson return as Fashion Targets Breast Cancer Ambassador for FTBC 2017. | Photo Credit: JUCO

Fabletics is a global active-lifestyle brand designed with every woman in mind. Co-founded by Hudson, the brand combines fitness and fashion to make women feel stylish and confident at, and beyond, the gym. Fabletics brings new monthly collections—in sizing ranging from XXS-3X and customized lengths —to a loyal community of over one million members across eight countries. See (and shop) the full selection of premium quality activewear, accessories, shoes and more at fabletics.com and 22 retail locations across the US.

“I’m really honored to have been asked to be an ambassador for Fashion Targets Breast Cancer for a second year. Continuing to support this cause proactively is so important to me — and to so many other people whom have had a personal experience with a friend or family member diagnosed with breast cancer. We’ve made great strides but it’s my hope that with our collective voices, we can continue to spread awareness and produce the ground-breaking research needed to make progress in the mission to end breast cancer forever,” said Hudson.

“Our inaugural ‘Fashion Targets Breast Cancer’ campaign in partnership with Fabletics was so successful that we all decided to renew the effort for this important cause,” said Steven Kolb, President and CEO of the CFDA. “We are thrilled that Kate Hudson agreed to return as our ambassador, as our values of health, fitness, and philanthropy are aligned with those of Kate and Fabletics.“

The Council of Fashion Designers of America, Inc, (CFDA) is a not-for-profit trade association founded in 1962 with a membership of over 500 of America’s foremost womenswear, menswear, jewelry, and accessory designers. In addition to hosting the annual CFDA Fashion Awards, the organization owns the Fashion Calendar and stages New York Fashion Week: Men’s. It also offers programs which support professional development and scholarships, including the CFDA {Fashion Incubator}, the CFDA/Vogue Fashion Fund, the Geoffrey Beene Design Scholarship, the Liz Claiborne Design Scholarship Award, the Kenneth Cole Footwear + Accessory Innovation Award, and the CFDA/Teen Vogue Scholarship. Member support is provided through the Strategic Partnerships Group, a group of high-profile companies offering designers strategic opportunities. The CFDA Foundation, Inc. is a separate, not-for-profit organized to mobilize the membership to raise funds for charitable causes. Through the Foundation, the CFDA manages the worldwide Fashion Targets Breast Cancer initiative and raises funds for HIV/AIDS organizations, among other programs.

As part of the partnership, Fabletics is launching a FTBC-branded capsule collection available during Breast Cancer Awareness Month this October. It features three two-piece outfits designed in signature FTBC colors: a sports bra and high-waisted leggings, a sports bra and capri, and a tank with a legging. Proceeds of sales from the three looks will directly benefit FTBC global. The items will be available for purchase across eight countries and available on Fabletics.com as well as in the 22 Fabletics stores nationwide. Fabletics will also host an FTBC event at all retail locations, where a percentage of net proceeds of all sales will be donated to the initiative.

For more information, please visit www.CFDA.com, facebook.com/cfda, instagram.com/cfda, twitter.com/cfda, cfda.tumblr.com, and youtube.com/cfdatv. For general information on Fabletics, please visit the TechStyle website. Visit Fabletics Blog to experience the brand’s editorial content site.

New CDC Study Shows Changes In Breast Cancer Death Rates By Age Group

Corresponding author: Lisa C. Richardson, lrichardson@cdc.gov

Breast cancer death rates among women decreased during 2010-2014, but racial differences persisted, according to a study by the Centers for Disease Control and Prevention (CDC) in this week’s Morbidity and Mortality Weekly Report.

Breast cancer continues to be the most commonly diagnosed cancer and the second leading cause of cancer deaths among U.S. women (1). Compared with white women, black women historically have had lower rates of breast cancer incidence and, beginning in the 1980s, higher death rates (1). This report examines age-specific black-white disparities in breast cancer incidence during 1999–2013 and mortality during 2000–2014 in the United States using data from United States Cancer Statistics (USCS) (2). Overall rates of breast cancer incidence were similar, but death rates remained higher for black women compared with white women. During 1999–2013, breast cancer incidence decreased among white women but increased slightly among black women resulting in a similar average incidence at the end of the period. Breast cancer incidence trends differed by race and age, particularly from 1999 to 2004–2005, when rates decreased only among white women aged ≥50 years. Breast cancer death rates decreased significantly during 2000–2014, regardless of age with patterns varying by race. For women aged ≥50 years, death rates declined significantly faster among white women compared with black women; among women aged <50 years, breast cancer death rates decreased at the same rate among black and white women. Although some of molecular factors that lead to more aggressive breast cancer are known, a fuller understanding of the exact mechanisms might lead to more tailored interventions that could decrease mortality disparities. When combined with population-based approaches to increase knowledge of family history of cancer, increase physical activity, promote a healthy diet to maintain a healthy bodyweight, and increase screening for breast cancer, targeted treatment interventions could reduce racial disparities in breast cancer.

USCS includes incidence data from the CDC’s National Program of Cancer Registries (NPCR) and the National Cancer Institute’s Surveillance, Epidemiology, and End Results (SEER) Program and mortality data from the National Vital Statistics System (2). Data on new cases of invasive (malignant) breast cancer* diagnosed during 1999–2013 were obtained from population-based cancer registries affiliated with NPCR or SEER programs in each state and the District of Columbia (DC). Incidence data in this report met USCS publication criteria, covering 99% of the U.S. population during 2009–2013 and 92% during 1999–2013.† SEER Summary Stage 2000§ was used to characterize cancers as localized, regional, distant, or unknown stage using clinical and pathologic tumor characteristics, such as tumor size, depth of invasion and extension to regional or distant tissues, involvement of regional lymph nodes, and distant metastases. Breast cancer death data during 2000–2014 were based on death certificate information reported to state vital statistics offices and compiled into a national file through the National Vital Statistics System; mortality data in this report cover 100% of the U.S. population. Race and ethnicity were abstracted from medical records for cases and from death certificates for deaths; this report includes all races, white, and black, regardless of ethnicity. Population estimates for the denominators of incidence and death rates were from the U.S. Census, as modified by the National Cancer Institute. Five-year average annual incidence rates for 2009–2013 and death rates for 2010–2014 per 100,000 women were age-adjusted by the direct method to the 2000 U.S. standard population (19 age groups).¶ Average annual percentage change was used to quantify changes in incidence rates during 1999–2013 and death rates during 2000–2014 and was calculated using joinpoint regression, which allowed different slopes for three periods; the year at which slopes changed could vary by race and age.

During 2009–2013, approximately 221,000 breast cancers were diagnosed each year (Table). Overall incidence of breast cancer was similar among black women (121.5 cases per 100,000 population) and white women (123.6 cases per 100,000 population), but differences by age and stage were found. Compared with white women, breast cancer incidence was higher among black women aged <60 years, but lower among black women aged ≥60 years. Black women had a lower percentage of breast cancers diagnosed at a localized stage (54%) than did white women (64%) (Table). Among white women, breast cancer incidence decreased from 1999 to 2004, and then stabilized, decreasing 0.8% per year on average; however, breast cancer incidence was stable from 1999 to 2005 among black women and then nonsignificantly increased (Figure 1). Breast cancer incidence trends differed by race and age, particularly during 1999–2004 when rates decreased only among white women aged ≥50 years. During 1999–2013, among women aged 60–79 years, rates of breast cancer incidence decreased significantly among white women, but increased significantly among black women (https://www.cdc.gov/cancer/breast/statistics/trends_invasive.htm).

Figure 1: Trends* in invasive female breast cancer incidence, by race† and year of diagnosis — United States,§ 1999–2013 (CDC/MMWR, October 14, 2016)

During 2010–2014, approximately 41,000 deaths from breast cancer occurred each year (Table). Breast cancer mortality was 41% higher among black women (29.2 deaths per 100,000 population) than white women (20.6 deaths per 100,000 population). Breast cancer death rates decreased during 2010–2014 among both blacks and whites, although differences in trends by race and age were found (Figure 2). Overall, breast cancer death rates decreased faster among white women (−1.9% per year) compared with black women (−1.5% per year). Among women aged <50 years, breast cancer death rates decreased at the same pace among black and white women, whereas white women aged ≥50 years had significantly larger decreases. The largest difference by race was observed among women aged 60–69 years: breast cancer death rates decreased 2.0% per year among white women compared with 1.0% among black women.

FIGURE 2. Average annual percentage change* in female breast cancer death rates, by age group and race† — United States, 2000–2014 (CDC/MMWR October 14, 2016)

Discussion

Recent trends in breast cancer incidence suggest that the convergence and now equal incidence for black and white women has been primarily because of incidence increasing among black women, particularly among those aged 60–79 years, and concomitant decreasing or stable rates in white women. Breast cancer mortality is approximately 40% higher among black women compared with white women, with faster decreases in mortality among white women. This report confirms previous findings by race overall (1), and presents age-specific changes for incidence and mortality by race.

Tanger Outlets Launches The 23rd Annual PINK Campaign To Support Fight Against Breast Cancer

Once again, Tanger Factory Outlet Centers, Inc. is rallying shoppers to participate in the ‘Tanger PINK Movement’ this October to support National Breast Cancer Awareness Month and the ongoing efforts to end breast cancer during the 23rd annual Tanger PINK Campaign.

The Tanger PINK Campaign launched October 1st at Tanger Outlets across the United States and Canada. Part of Tanger’s efforts to raise awareness and help find a cure includes offering its shoppers a stylish way to save more and help in the fight. Tanger PINK Cards offer our shoppers 25% off any item at participating stores. PINK Cards can be used once per day, per store with unlimited use through October 31, 2016. Tanger’s PINK Cards are available in two ways including a mobile card saved on your phone or a physical card to save in your wallet and can be purchased at any Tanger Outlets nationwide, or on line at www.tangeroutlet.com/pink or on the Tanger’s app.

Tanger Outlets. (PRNewsFoto/Tanger Factory Outlet Centers, Inc.)

“We are proud to join forces with our valued shoppers and retailers across the United States to raise awareness and much-needed funds for breast cancer research and prevention,” said Steven B. Tanger, President and Chief Executive Officer of Tanger Factory Outlet Centers, Inc. “We empathize with every customer, retailer, and employee who has been affected by this disease. We are fully committed to supporting these important organizations, with the goal of finding a cure to a disease that has affected so many families.“

Other programs Tanger hosts to support their annual PINK program include center events, fitness and 5K Walk/Runs, Pump Up the PINK parties and an exciting program launched last year that randomly surprises shoppers with PINK gifts and gift cards as they shop including randomly purchasing their products at check out and more. Tanger Outlets also is giving away gift cards and PINK items socially on their sites for fans throughout the month.

Since 1994, Tanger has contributed more than $17 million to breast cancer research through the PINK Campaign, 5K races, on-site events and other breast cancer-related fundraising initiatives across the U.S. In support of the PINK Campaign, this year, Tanger Outlet Centers will also host local events and moments to rally shoppers in the fight against breast cancer.

Proceeds from the campaign will support local breast cancer organizations as well as the Breast Cancer Research Foundation (BCRF), the nation’s highest-rated breast cancer organization according to Charity Watch and Charity Navigator. Through BCRF, Tanger donations have directly supported pioneering studies in breast cancer, including research conducted by Dr. Kenneth Offit at Memorial Sloan Kettering Cancer Center, Dr. Katherine Nathanson at The University of Pennsylvania, and Drs. Elizabeth Jaffee and Leisha Emens at Johns Hopkins University.

“Year after year Tanger Outlets has reaffirmed its commitment to be the end of breast cancer,” said Myra Biblowit, President of the Breast Cancer Research Foundation. “In uniting with BCRF and supporting the world’s most innovative research, Tanger is helping to improve breast cancer diagnosis, prevention and treatment—transforming lives every day.”

The Breast Cancer Research Foundation (BCRF) is dedicated to being the end of breast cancer by advancing the world’s most promising research. Founded by the late Evelyn H. Lauder in 1993, BCRF-funded investigators have been deeply involved in every major breakthrough in breast cancer prevention, diagnosis, treatment and survivorship. This year, BCRF has awarded $57 million in grants to support the work of more than 250 scientists at leading medical and academic institutions across 14 countries, making BCRF the largest private funder of breast cancer research worldwide. By committing 91 cents of every dollar directly to its mission, BCRF is one of the nation’s most fiscally responsible nonprofits. BCRF is the only breast cancer organization in the US to hold both an “A+” from CharityWatch as well as the top four-star rating from Charity Navigator. Visit www.bcrfcure.org to learn more.

Tanger Factory Outlet Centers, Inc., with more than 35 years of experience in the outlet industry attracting more than 185 million shoppers annually, is a publicly-traded REIT headquartered in Greensboro, North Carolina that presently operates and owns, or has an ownership interest in, a portfolio of 43 upscale outlet shopping centers and one additional center currently under construction. Tanger’s operating properties are located in 21 states coast to coast and in Canada, totaling approximately 14.7 million square feet, leased to over 3,100 stores which are operated by more than 490 different brand name companies. (For more information on Tanger Outlet Centers, call 1-800-4TANGER or visit the Company’s website at www.tangeroutlet.com.)

ALOR Launches ‘HOPE’ Affirmation Bracelet In Support Of Breast Cancer Awareness Month

Brand Founder’s Personal Passion Project to Aid in Finding a Cure

Southern California-based ALOR, known for their portfolio of luxury cable jewelry and Swiss Made timepieces, is proving jewelry can do good this October. The brand has designed the ‘HOPE’ Affirmation bracelet that will raise awareness and funding for finding a cure for breast cancer. The bangle bracelet, a 4-row blush rose stainless steel with an 18K gold and pink sapphire-studded ‘Hope‘ charm, will be available for $150 via ALOR.com beginning October 1st. Part of a six-piece collection, the ‘HOPE’ Affirmation bracelet is the first in the series to be released. The full collection includes ‘LOVE‘, ‘JOY‘ and ‘FAITH‘ charms, in various combinations of ALOR’s signature colored cables in grey, yellow and classic Noir. The bracelet will be available via ALOR’s website in early October.

The ALOR collections combine casual simplicity with refined elegance for a product that can be worn day and night, by women of all ages and stylistic sensibilities. Based in San Diego, California, ALOR was founded by designer Jack Zemer and his wife Sandy Zemer in 1979. The Zemers’ goal was to create an artful fusion of timeless yet modern pieces that feature sensual, fluid construction and are above all, wearable. The collection is designed in Southern California and featured in a growing global distribution network including Nordstrom and Holt Renfrew.

ALOR’s ‘HOPE’ Affirmation Bracelet, a 4-row bangle in blush stainless steel with an 18K gold and pink sapphire-studded ‘HOPE’ charm. (PRNewsFoto/ALOR)

Sandy Zemer, ALOR’s co-founder, is the heart behind the ‘HOPE‘. “I was given a similar bangle by my husband at a recent milestone birthday celebration, as were all of my friends in attendance. The bangle symbolized that no matter how many miles or years may separate us, we are always close to each other’s hearts and that support system is always there.” She continued, “With the ‘HOPE’ Affirmation bangle, the message is much the same: the wearer is part of a network, an unwavering support system that will be there throughout their journey.”

Ten percent of sales proceeds will be donated to Here for the Girls***, a charity dedicated to healing and saving lives by supporting young women diagnosed with breast cancer, while providing breast health education for all.

ALOR’s president, Ori Zemer, shared, “We are thrilled to be doing our part to support breast cancer awareness and education. The nucleus of this project came from a place near and dear to Sandy’s heart, but we realized there was an opportunity to make a real difference in a sizeable way.“

For more information, visit www.ALOR.com.

***This special, 501(c)(3) not-for-profit women’s health organization was birthed as Beyond Boobs!, Inc. in 2007 by two survivors who experienced first-hand the lack of resources specifically designed to meet the unique needs of young women affected by breast cancer. So they brought together other young survivors in their hometown of Williamsburg, Virginia, to help each other turn their diagnoses into catalysts for positive transformation. This initial grassroots, in-person support group expanded into Beyond Boobs! Not-Your-Typical Support Systems in communities in different states, and it is growing. Vicki Tashman‘s 2015 gift of the not-for-profit Pink Link, her online support community for breast cancer survivors, greatly extended the reach of their special style of support. With each retaining its own identity, Beyond Boobs! (in-person support) and Pink Link (online support) joined forces in 2016 under the name Here for the Girls, Inc. to reach more young women with their core offering, love.

National Breast Cancer Awareness Month: Brighton Supports Breast Cancer Charities

With Their 14th Annual Power Of Pink Program, Brighton Aims To Raise $400,000 For Breast Cancer Charities

Brighton (known for luxurious, timeless accessories created by their own team of designers and which also produces handbags, belts, footwear, small leather essentials, eyewear, luggage, fragrances and gifts) has a history of giving back by supporting charities through selling exclusive, limited edition bracelets and leather goods. Among their charitable initiatives, the company supports numerous breast cancer charities – including the Breast Cancer Research Foundation (BCRF) and hundreds of local charities through their Power of Pink Promotion.

What sets Brighton apart is their community involvement. Brighton’s owners, Jerry and Terri Kohl, started their business over 40 years ago, and they resolved to have a company that would be run from the heart, focused on treating their customers and employees the way they love to be treated and giving back to the communities where Brighton Collectibles stores are located. To date, Brighton has raised over $6 million for breast cancer charities.

Brighton’s company owned stores, and participating specialty stores, host Power of Pink events to empower survivors and raise funds to help those impacted by the disease. “Pink Events” include survivor makeovers, fashion shows, breakfasts, luncheons and special shopping events where women can hear doctors and nurses talk about treatment, breakthroughs and recovery resources.

It is the mission of the Power of Pink initiative to raise money to support local and national breast cancer charities. “Mother, sister, or friend – we all know someone who has been affected by this disease,” Jerry Kohl explains, “The more we all give, the sooner we’ll reach a cure.“

The Power of Pink initiative runs through October 31st. There are three bracelet styles (ranging from $45 to $78) and a $5 donation will be made for each bracelet sold. Brighton will match the $5 donation and is encouraging its participating specialty stores to do the same, bringing the total donation to $10 per bracelet sold. In addition, at Brighton’s company owned stores, there will be limited edition accessories – and 10% of the purchase price from these items will be donated to breast cancer charities.

As part of #BrightonGivesBack, Power of Pink is one of Brighton’s many charitable initiatives which generously support many local organizations as well as the(abovementioned) Breast Cancer Research Foundation, Soles4Souls, children in the arts and women re-entering the work force. Through the years, the company has donated over $10 million to organizations in every major city through promotions and charity fundraising events.

Bright Pink® Partners With Aerie® and American Eagle Outfitters® for the 2016 “Support Your Girls” Campaign Focused On Breast Health Awareness For Young Women

Aerie and American Eagle Outfitters to donate 100% of sales from Limited-Edition Bright Pink Sunnie Demi Bra, Undie and Boxer

Bright Pink, a national non-profit organization focusing on the prevention of breast and ovarian cancer in young women, is proud to announce an integrated initiative with Aerie and American Eagle Outfitters in support of Breast Cancer Awareness Month. Aerie will offer a Limited-Edition Bright Pink Sunnie Demi Bra, while American Eagle Outfitters will offer a Limited-Edition Aerie Undie, Boxer and Boxer Brief with 100% of sales benefiting Bright Pink. This will mark the seventh consecutive year for the partnership but the first time both brands are participating. The campaign will run both in Aerie and American Eagle Outfitters stores and online at www.aerie.com and www.ae.com now October 19th, 2016. Aerie, American Eagle Outfitters and Bright Pink will promote the program through social media, customer e-mails and in-store marketing.

In addition, Aerie will introduce several opportunities for customers to help the cause, including inviting shoppers to donate to Bright Pink in Aerie stores by rounding up their purchase totals at the register. The partnership aims to spark important conversations among women about the risk of breast and ovarian cancer and inspire them to take take action, while also raising funds to fuel Bright Pink’s life-saving education programs.

Bright Pink is a national non-profit focused on the prevention and early detection of breast and ovarian cancer in young women. The organization’s mission is to save women’s lives from breast and ovarian cancer by empowering them to live proactively at a young age. Bright Pink‘s innovative programs educate and equip young women to assess their risk for breast and ovarian cancer, reduce their risk, and detect these diseases at early, non life-threatening stages. Founded in 2007, Bright Pink strives to reach the 52 million women in the US between the ages of 18-45 with this life-saving education. Put Awareness In Action™ at BrightPink.org.

“We’re incredibly lucky to have partners like Aerie and American Eagle Outfitters who share our vision to educate millions of women on their breast and ovarian health and empower them to take action,” said Bright Pink Founder and CEO, Lindsay Avner. “Through the ‘Support Your Girls’ campaign, both brands will raise critical funds that support the growth of our programs, while also inspiring their customers and employees to be proactive with their own health; a life-saving combination.”

Jennifer Foyle, Aerie Global Brand President, shares the same enthusiasm for the campaign: “We are so proud to partner with Bright Pink for the seventh consecutive year,” Foyle said. “Not only does our partnership help raise awareness for Bright Pink’s life-saving programs, but it also helps encourage body positivity and healthy habits for Aerie girls.”

The partnership includes several components:

• 100% of sales from the Limited-Edition Bright Pink Sunnie Demi Bra and Undie will be donated to Bright Pink. The bra, which is light pink in color, will be sold in Aerie stores and online at www.aerie.com from 9/30 through 10/19, or while supplies last. The Bright Pink Undie will be sold in American Eagle Outfitters stores and at www.aerie.com.
• 100% of sales from the Bright Pink Boxer and Boxer Brief will be donated to Bright Pink, and will be sold in American Eagle Outfitters stores and online at AE.com from 9/30 through 10/19, or while supplies last.
• One percent of all sales purchased using an American Eagle Outfitters or Aerie credit card in stores or online at ae.com and aerie.com will be donated to Bright Pink, up to $75,000.
• Shoppers will be invited to donate to Bright Pink at Aerie stores by rounding up their in-store purchase totals.
• The online hub for the campaign can be found at www.Aerie.com/AerieSupports, where visitors can access more information about the partnership and find links to breast health educational programs on Bright Pink‘s website.

Aerie and American Eagle Outfitters social media channels will explain the partnership and encourage girls to get educated about their own breast health. Bright Pink stories of impact will be shared on Aerie’s blog, showcasing firsthand accounts around importance of being breast self aware starting at a young age.

(For more information, visit www.facebook.com/aerie and www.facebook.com/brightpink.)

The Estée Lauder Companies’ 2016 Breast Cancer Awareness (BCA) Campaign Unites The World In Action To Defeat Breast Cancer

Unique Voices Join Together To Encourage Acts That Inspire, Support Others And Promote Health And Wellness Year-Round

Together, Our Actions Can Bring Us Closer To A World Without Breast Cancer.

The BCA Campaign is The Estée Lauder Companies’ Largest Corporate Philanthropic Initiative And Is Active In More Than 70 Countries.

Breast cancer now represents one in four of all cancers in women worldwide and touches lives every day. While individual experiences with the disease may vary, the desire to defeat breast cancer is universal.

This year, in honor of a shared vision for a world without this disease, The Estée Lauder Companies’ Breast Cancer Awareness (BCA) Campaign celebrates the power of global solidarity by encouraging people around the world to “Take Action Together to Defeat Breast Cancer.” The 2016 BCA Campaign invites women, men and families to draw inspiration from one another and unite in action on www.BCAcampaign.com and social media, while supporting lifesaving breast cancer research.

Over the past two decades, The Estée Lauder Companies’ BCA Campaign, launched by the late Evelyn H. Lauder, co-creator of the Pink Ribbon and founder of the Breast Cancer Research Foundation® (BCRF), has been a leading voice for breast cancer awareness around the world, igniting a global movement that has helped save millions of lives and fund innovative breast cancer research. Today, The BCA Campaign is active in more than 70 countries and has raised more than $65 million to support global research, education and medical services, with more than $50 million funding 200 BCRF Medical Research Grants worldwide over the past 22 years. These funds help accelerate critical research across wide-ranging areas such as tumor biology, heredity and ethnicity, lifestyle and prevention, treatment, survivorship and metastasis. Around the world, The BCA Campaign partners with more than 60 breast cancer organizations focused on breast cancer research, education and medical services and is committed to raising $6 million in support of its mission to defeat breast cancer through education and medical research.

The Estée Lauder Companies’ 2016 Breast Cancer Awareness Campaign celebrates the power of global solidarity by encouraging people around the world to “Take Action Together to Defeat Breast Cancer.”

William P. Lauder, Executive Chairman of The Estée Lauder Companies Inc., proudly champions The BCA Campaign’s mission worldwide and continues to honor the legacy of his late mother, Evelyn H. Lauder, stating “Our longstanding commitment to defeating breast cancer is a powerful source of pride at The Estée Lauder Companies—spanning continents, cultures and languages. Each year, our employees, consumers and partners worldwide come together to enhance awareness, raise funds and inspire meaningful action to fight this disease.”

(The Estée Lauder Companies Inc. is one of the world’s leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products. The Company’s products are sold in over 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Prescriptives, Lab Series, Origins, Tommy Hilfiger, M·A·C, Kiton, La Mer, Bobbi Brown, Donna Karan New York, DKNY, Aveda, Jo Malone London, Bumble and bumble, Michael Kors, Darphin, Tom Ford, Smashbox, Ermenegildo Zegna, AERIN, Tory Burch, RODIN olio lusso, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW and By Kilian.)

The following highly sought-after and iconic brands of The Estée Lauder Companies are contributing to The 2016 BCA Campaign by selling Pink Ribbon Products or making donations to BCRF.

Beginning September 30, 2016, the global BCA Campaign will:

• BRING AWARENESS to the importance of breast health globally by distributing educational brochures and millions of Pink Ribbons at The Estée Lauder Companies’ brand counters worldwide, as well as through BCAcampaign.com and social media @BCAcampaign
• UNITE A VARIETY OF KEY PARTNERS and influencers worldwide to demonstrate the power of taking action together and encourage others to make a difference
• GALVANIZE The Estée Lauder Companies’ employees around the world to participate in walks, fundraisers, auctions, concerts and other events to benefit BCRF and local breast cancer charities
• HOST A VARIETY of workshops, seminars and trainings to raise awareness of breast cancer and early prevention
• PROVIDE PEOPLE AROUND the world with a range of meaningful, impactful content on BCAcampaign.com that encourages them to take action in the fight against breast cancer throughout the year and offer opportunities to continue the conversation on social media
• ILLUMINATE BUILDINGS, MONUMENTS AND LANDMARKS WORLDWIDE in glowing pink lights to raise awareness of breast health and empower people around the world to take action to defeat breast cancer; in New York, the iconic Pink Ribbon will scroll across the mast of the Empire State Building, which will be lit in brilliant pink.
• KICK OFF BREAST CANCER AWARENESS MONTH by engaging BCA Campaign spokespeople at key events worldwide that spotlight the power of taking action together. On September 30, Elizabeth Hurley, Global Ambassador for The BCA Campaign, rang The New York Stock Exchange Closing Bell®, joined by inspiring employees of The Estée Lauder Companies .
• Offer Pink Ribbon Products globally through many of The Estée Lauder Companies’ sought-after beauty brands to raise awareness and funds

A Little Pink Does a Lot of Good: Lands’ End’s Pink Thread Project to Raise Awareness and Funds For The Breast Cancer Research Foundation

The Lands’ End Pink Thread Project will once again prove that a little pink can do a lot of good. The company is raising awareness and funding for the Breast Cancer Research Foundation (BCRF) through the annual campaign, which was created to further support the organization’s mission to be the end of breast cancer by advancing the world’s most promising research.

Lands’ End (PRNewsFoto/Lands’ End, Inc.)

“At Lands’ End, we are proud to partner with and support the Breast Cancer Research Foundation through the annual Pink Thread Project,” said Joe Boitano, Co-Interim Chief Executive Officer, Lands’ End. “This impactful campaign proves that a little pink truly does a lot of good, and together with our customers we look forward to helping make a difference.”

Lands’ End’s Pink Thread Project Raises Awareness and Funds For The Breast Cancer Research Foundation. For every Pink Thread monogram or embroidery added to Lands’ End apparel, accessories or home goods, Lands’ End will donate $4.50 of the $6.00 fee to the Breast Cancer Research Foundation. Supporters can take part in the Pink Thread Project by ordering online at http://www.landsend.com  now through October 31, 2016. (PRNewsFoto/Lands’ End, Inc.)

The Pink Thread Project is a simple, beautiful way to raise funds for breast cancer research by adding any monogram or embroidered icon using pink thread to Lands’ End apparel, accessories or home goods ranging from totes and towels to cardigans and shirts. For every Pink Thread monogram or embroidery, Lands’ End will donate $4.50 of the $6.00 fee to the Breast Cancer Research Foundation. Supporters can take part in the Pink Thread Project by ordering online at landsend.com from now through October 31, 2016. (View campaign video here.)

“Our goal is to accelerate the breakthroughs bringing us closer to a cure and to speed up the progress that will improve survivorship and quality of life for breast cancer patients today. But that research relies on us all—by uniting with the highest rated breast cancer organization in the country, Lands’ End will undoubtedly propel research forward, faster. Together, we can be the end of breast cancer,” said Myra J. Biblowit, President & CEO, Breast Cancer Research Foundation.

Additional Pink Thread Project Initiatives

The Pink Thread Project will also feature other initiatives to support the Breast Cancer Research Foundation now throughout the month of October, which include:

Purchase Pink Styles – From inspirational warm socks and lovely scarves to handy totes, purchase select pink Lands’ End merchandise and 25 percent of the net purchase price (excluding sales/use tax and shipping and handling fees) from the sale will benefit BCRF.

In Stores – Lands’ End will donate 10 percent of the retail purchase price of select pink women’s apparel and accessories sold in Lands’ End Shops at Sears to the BCRF during the campaign.

New Styles Give Back – In addition to core merchandise, select pink items from the Canvas by Lands’ End collection have been chosen for the campaign, and the sales of these select items will contribute 15 percent of the net retail purchase price (excluding sales/use tax and shipping and handling fees) benefitting BCRF.

Lands’ End Outfitters – Lands’ End is even giving businesses and organizations a way to raise funds for BCRF. Lands’ End Outfitters will feature a curated collection of 21 pink products that will be offered as part of the Pink Thread Project, with 5 percent of the net retail purchase price (excluding sales/use tax and shipping and handling fees) benefitting BCRF.

The Council Of Fashion Designers Of America And Fabletics Join Forces For the 2016 Fashion Targets Breast Cancer Initiative

Actress and Fabletics Co-Founder Kate Hudson is the Fashion Targets Breast Cancer Ambassador for Fashion Targets Breast Cancer 2016.

The Council of Fashion Designers of America (CFDA) is partnering with the stylish, high-quality and accessible activewear brand Fabletics for Fashion Targets Breast Cancer (FTBC) 2016. Iconic actress, fashion tastemaker, mother of two and Fabletics co-counder Kate Hudson is serving as the FTBC ambassador for October.

As part of the partnership, Fabletics launched an FTBC-branded outfit on September 28, “National Women’s Health & Fitness Day,” which will dovetail into October’s Breast Cancer Awareness Month. The 3-piece look will feature a tank, sports bra and capri, with proceeds benefitting Fashion Targets Breast Cancer. Fabletics also hosted an FTBC event at all its locations that day with a percentage of sales donated to FTBC. Hudson follows an impressive list of previous FTBC Ambassadors including Naomi Campbell, Christy Turlington, and Karolina Kurkova among others.

Kate Hudson Pictured in the FTBC Branded Outfit (PRNewsFoto/Fabletics)

The Fashion Targets Breast Cancer® (FTBC) name and symbol were created by Ralph Lauren and subsequently entrusted to the CFDA Foundation. In 2011, FTBC began working with The New York Community Trust to develop a focused grantmaking program covering the critical areas of breast cancer screening, treatment, and survival. It established the Fashion Targets Breast Cancer Fund, which is guided by an advisory committee of fashion industry representatives, experts in the content area, and Trust staff, to make grants to New York City organizations that assist women with breast cancer. Specifically, grants from the FTBC Fund help low-income, minority, and immigrant women, with screening, treatment, and support services to help them cope with their cancer.

(PRNewsFoto/Fabletics)

Fabletics is a high-performance lifestyle brand co-founded by Kate Hudson in 2013. Established to offer high-quality activewear at an accessible price, Fabletics was designed with the modern woman’s busy lifestyle in mind; every piece is intended to fit seamlessly into every moment of her day—from desk to dinner and workout to weekend. The brand offers a full selection of apparel and accessories to over one million VIP members across eight countries via its eCommerce website www.fabletics.com and thirteen U.S.-based retail stores.

Hudson has a passion for motivating and supporting women to lead healthy and active lives, and being the face of FTBC allows her to further her passion. “I feel so honored to be an ambassador for Fashion Targets Breast Cancer. As a longtime supporter of the cause, I believe being given the opportunity to lend your voice and creativity to empower, support and spread awareness is a beautiful thing,” she said.

The Council of Fashion Designers of America, Inc, (CFDA) is a not-for-profit trade association founded in 1962 with a membership of over 500 of America’s foremost womenswear, menswear, jewelry, and accessory designers. In addition to hosting the annual CFDA Fashion Awards, the organization owns the Fashion Calendar and stages New York Fashion Week: Men’s. It also offers programs which support professional development and scholarships, including the CFDA {Fashion Incubator}, the CFDA/Vogue Fashion Fund, the Geoffrey Beene Design Scholarship, the Liz Claiborne Design Scholarship Award, the Kenneth Cole Footwear + Accessory Innovation Award, and the CFDA/Teen Vogue Scholarship. Member support is provided through the Strategic Partnerships Group, a group of high-profile companies offering designers strategic opportunities. The CFDA Foundation, Inc. is a separate, not-for-profit organized to mobilize the membership to raise funds for charitable causes. Through the Foundation, the CFDA manages the worldwide Fashion Targets Breast Cancer initiative and raises funds for HIV/AIDS organizations, among others programs.

“We couldn’t be more excited to have Kate join the history and legacy of Fashion Targets Breast Cancer. It’s a meaningful cause to the CFDA and one that we work year-round to help fundraise for. With Fabletics‘ focus on health and fitness, Kate is a perfect Ambassador to the cause and understands the importance of how fashion can support philanthropic endeavors,” said CFDA President and CEO Steven Kolb.

For more information, please visit www.CFDA.com, www.facebook.com/cfda, www.twitter.com/cfda, www.cfda.tumblr.com, and www.youtube.com/cfdatv

Cure Diva, Cancer Lifestyle Store, to Launch “30 Days of Breast Cancer Reality” for October’s Breast Cancer Awareness Month

“We are a stylish, feminine environment, uniting a one-stop-shop and community site offering holistic answers to all the non-medical needs.”

Breast cancer gets lots of attention in October. Pink ribbons has already start popping up on merchandise in September, along with puppies and kittens with funny sayings. And this does only so much for the cause of breast cancer awareness. But it misses the mark when it comes to a different kind awareness – the reality of life before, during, and after breast cancer.

That’s where Cure Diva comes in…

With CureDiva, you’re never alone. Whether you were just diagnosed, or are a long-term survivor, one of the most immediate and direct impacts of being diagnosed with breast cancer is the way it can negatively affect your perception of your own femininity and appearance–your self-esteem. They know what’s it like, have been there themselves, and figured it was time to make a change… CureDiva is here to revolutionize the lifestyles of women coping with breast cancer and it’s after-effects, including the side effects caused by treatments.

This October, Cure Diva presents “30 Days of Breast Cancer Reality” where they will:

Encourage education, screening, and detection. Help women find resources and the benefits of being more assertive in the screening process.

Share a realistic picture of what life is like for women with breast cancer during treatment and beyond. Showcase some ways to make their lives easier and more comfortable.

Educate about long lasting effects of treatments, surgeries, and recurrence risk are just a few ways that being “cancer free” is misleading. Many women get rid of her cancer, but that isn’t necessarily the end of her breast cancer journey.

Educate people about metastatic breast cancer, with a special focus on October 13th, Metastatic Breast Cancer Awareness Day.

Cure Diva is an online store for women with cancer, focusing on products to make their lives easier, more comfortable, and more stylish. It features lifestyle products, such as mastectomy bras, breast & nipple prosthetics, clothing, books, and beauty products developed for women with cancer. Many of these products were developed by women with breast cancer when they found no existing solutions. Cure Diva also offers stylish products that solve medical problems, such as lymphedema, post-surgical compression & draining, treatment planners, cooling accessories, and more.

The only online store dedicated to helping women with breast cancer find the right products for their needs, Cure Diva carries most major brands like Amoena, American Breast Care, AnaOno, Nearly Me, Classique, Anita, LuisaLuisa, Nouvelle, Top Secret Society, Trulife and more. In addition, Cure Diva has boutique product lines developed by women who had breast cancer, like Red Fern, Brittanie’s Thyme, Infusion Breast Care, June Jacobs, and more.

45,000 Regis Corp. Stylists Get Ready to Clip for the Cure on October 15, 2016

Company Donates $800,000 to Leading Research Centers

Regis Corporation, a leader in beauty salons and cosmetology education with brands including Supercuts, SmartStyle, MasterCuts, Regis Salons, Sassoon Salon, Cost Cutters and First Choice Haircutters, is pleased to announce its annual Clip for the Cure event will take place on Saturday, October 15, 2016. The day-long haircutting event raises funds for breast cancer research.

Regis Corporation’s Clip for the Cure. (PRNewsFoto/Evans Larson Communications) (PRNewsFoto/EVANS LARSON COMMUNICATIONS)

Guests who visit participating Regis Corp. salons in the U.S. and Canada for a haircut can be part of the effort. Each year more than 200,000 guests and 45,000 Regis Corp. stylists participate, and Regis Corp. donates 10% of proceeds from each haircut to the Regis Foundation for Breast Cancer Research.

The Regis Foundation for Breast Cancer Research funds groundbreaking research at nationally recognized centers. The focus of this research is on prevention, early diagnosis, treatment and finding a cure. In addition, the Foundation supports institutions that assist and treat patients with breast cancer. Since it was founded in 1994, the Foundation has raised more than $11 million. The donations fund ongoing research efforts to support the fight against breast cancer. In August 2016, the Foundation donated $400,000 to the Mayo Clinic and $400,000 to the Masonic Cancer Center, University of Minnesota.

“For more than 20 years, Regis has been dedicated to funding groundbreaking research that fights breast cancer, and we are pleased to support the excellent programs at Mayo Clinic and the Masonic Cancer Center, University of Minnesota,” said Dan Hanrahan, CEO and president of Regis Corporation.

The Foundation also supports regional and national organizations that focus on early diagnosis, prevention, treatment and finding a cure for breast cancer. For more information on Clip for the Cure, participating salons and the Regis Foundation for Breast Cancer Research, visit ClipForTheCure.org.

The Peninsula Hotels Partners With Visionary Chinese Multimedia Artist Chen Man To Create Pink-Themed Interactive Installations For 2016 Breast Cancer Awareness Month

Breast cancer is the most prevalent cancer among women and the second-most common cancer in the world today, accounting for one in ten of all new cancers diagnosed worldwide, and nearly one in four female cancer cases. With these statistics in mind, The Peninsula Hotels decided to harness its resources and create the Peninsula In Pink Charitable Initiative.

The creative theming of the annual Peninsula in Pink campaign is designed to raise awareness and funds for breast cancer charities in each hotels’ local communities. Launched in 2010, Peninsula in Pink is an annual event at all The Peninsula hotels in Asia, North America and Europe. Each hotel shows its support for Breast Cancer Awareness Month in October by creating pink-inspired afternoon teas, cocktails, dining and spa promotions and special events, with proceeds donated to a local breast cancer organization.

The Peninsula Hotels inspires guests to once again appreciate all things pink for Breast Cancer Awareness Month this October. The annual Peninsula in Pink campaign, now in its sixth year, champions the fight against breast cancer by raising awareness and funds for local charities that are leading the fight against breast cancer and providing much-needed care for patients. For the second year, The Art of Pink theme sees the hotels partnering with artists who share, through specially commissioned work, their point of view on the fight against breast cancer. This year, The company is proud to bring their collaboration with China’s most celebrated avant-garde photographer and multimedia artist, Chen Man, to a worldwide audience.

China’s most celebrated avant-garde photographer and multimedia artist, Chen Man, the featured 2016 artist for The Peninsula Hotels’ annual Peninsula in Pink campaign.

On this occasion, the artist is presenting “Nao Nao” (挠挠), an exclusively commissioned series of art pieces that will be installed at ten Peninsula destinations around the world. Both exciting and intimate, the collection draws the sensual photographs that have cemented Chen Man’s style and success, [and] re-conceptualized with a subtle feminine theme in reference to the Peninsula In Pink Breast Cancer Initiative.  The artist’s lauded photographs are brought together for the first time on such a grand, international scale, and offer a unique opportunity for guests and visitors at each hotel to personally interact with the art in a novel way.

Artwork Series “Nao Nao” by Chen Man

Artwork Series “Nao Nao” by Chen Man

The Peninsula Hotels’ 2016 collaboration with Chen Man builds on the 2015 Peninsula in Pink campaign at The Peninsula Shanghai, where the artist presented the Touch Me… Take Care of Me video and documentary photography installation, which featured an interactive time-lapse photo shoot.

Each photograph will be covered by two pink dots – symbols of breasts and the colon, punctuation that precedes a conversation.  In a nod to The Peninsula Hotels’ focus on China this year, visitors will use traditional “Nao Nao” bamboo sticks to gently scrape the dots and slowly unveil the image behind. 

Artwork Series “Nao Nao” by Chen Man

Artwork Series “Nao Nao” by Chen Man

Chen Man’s inspiration for this installation stems from the Beijing of her childhood, where feelings and emotions were not shared publicly, and the selfless act of scratching a loved one’s back could best convey feelings of sympathy and understanding. 

Hawaiian Airlines ‘Time Is Precious’ Partnership Promotes Breast Cancer Awareness

Proceeds From New Hawaiian Airlines Branded Fossil Watch Benefit ’Imi Hale, the Native Hawaiian Cancer Network

Hawaiian Airlines is honored to promote breast cancer awareness and raise funds for education and research through a new ‘Time is Precious’ partnership with watchmaker Fossil to support ’Imi Hale, the Native Hawaiian Cancer Network.

In observance of Breast Cancer Awareness Month, co-branded Hawaiian Airlines/Fossil watches featuring a pink ribbon design will be available for purchase from October 15 to October 31 aboard Hawaiian flights between Hawai‘i and North America, Australia and New Zealand. The limited-edition watches may also be purchased through the Hawaiian Airlines online logo store. Sales proceeds will be donated to ’Imi Hale, a community-based health network dedicated to cancer prevention and healthcare access among native Hawaiians and Pacific Islanders.

The watches, offered in pink or gray for $95, are housed in a custom tin case adorned with an airplane graphic, along with the word Hihahiwa (precious)

The co-branded Hawaiian Airlines/Fossil watches featuring a pink ribbon design will be available for purchase from October 15 to October 31 aboard Hawaiian flights between Hawai‘i and North America, Australia and New Zealand.

“We are extremely proud to help raise awareness of a life-threatening disease that touches the lives of so many people in our community,” said Debbie Nakanelua-Richards, director of community relations at Hawaiian Airlines. “In doing so, we couldn’t think of better partners than Fossil, a champion of cancer awareness nationally, and ’Imi Hale, which has worked tirelessly to help our ‘ohana, the larger family of our island home.”

The idea for the partnership originated from Hawaiian Airlines employees, some of whom have been personally affected by breast cancer, as a way to raise awareness about the disease and support research. The watches, offered in pink or gray for $95, are housed in a custom tin case adorned with an airplane graphic, along with the word Hihahiwa (precious) – a reminder of the beauty of time and that every moment should be treasured.

Sales proceeds will be donated to ’Imi Hale, a community-based health network dedicated to cancer prevention and healthcare access among native Hawaiians and Pacific Islanders.

The ’Imi Hale Native Hawaiian Cancer Network has trained over 200 people to serve as “Cancer Patient Navigators” who assist patients with timely access to education, treatment and support services, said JoAnn Trask, ’Imi Hale project director.

“I lost my parents, grandmother and aunt to cancer and as a cancer survivor myself, I know how hard it is to get through the healthcare system,” said Jacqueline Nalani Perreira, cancer survivor and cancer patient navigator. “Every cancer patient should have someone to help them through the rough waters of cancer care and I am now privileged to be that helper, supporting patients and their families.”

Hawaiian’s partnership with Fossil and ’Imi Hale is among a host of company initiatives to support worthy causes throughout the state of Hawai‘i. The Hawaiian Airlines Foundation annually presents grants in three categories: education, culture and environment. In 2014, corporate giving supported 128 organizations, while more than 1,700 employees volunteered at events sponsored by 48 organizations. Additionally, Hawaiian matches miles (up to 500,000) donated to 10 designated charities, including the American Cancer Society Hawai‘i Pacific.

Hawaiian® has led all U.S. carriers in on-time performance for each of the past 11 years (2004-2014) as reported by the U.S. Department of Transportation. Consumer surveys by Condé Nast Traveler, Travel + Leisure and Zagat have all ranked Hawaiian the highest of all domestic airlines serving Hawai‘i.

Now in its 86th year of continuous service, Hawaiian is Hawai‘i’s biggest and longest-serving airline, as well as the largest provider of passenger air service from its primary visitor markets on the U.S. Mainland. Hawaiian offers non-stop service to Hawai‘i from more U.S. gateway cities (11) than any other airline, along with service from Japan, South Korea, China, Australia, New Zealand, American Samoa and Tahiti. Hawaiian also provides approximately 160 jet flights daily between the Hawaiian Islands, with a total of more than 200 daily flights system-wide.

Sea Bags Launches 9th Annual ‘Cure Campaign’

Breast Cancer Awareness Collection Now Available at Seabags.com

Sea Bags, designers and manufacturers of handmade items from recycled sails, will once again sell its popular Breast Cancer Awareness or ‘Cure’ accessories to raise money for breast cancer research. This year represents the company’s ninth year running a ‘Cure Campaign’ and raising thousands of dollars for cancer research in the process. Founded in 1999, Sea Bags started by making fun, functional and stylish totes from reclaimed sailcloth in the historic Old Port district of Portland, Maine. Today, the company makes a diverse line of totes, bags, and home goods, all featuring material from sails that were once actively used.

Pink Lobster Cure Envelope Clutch

Pink Lobster Cure Tote

Pink Lobster Cure Wristlet

Available online at www.seabags.com, the ‘Cure’ collection this year comprises a Pink Lobster Cure Tote ($150-$190), a Pink Lobster Cure Wristlet ($30) and a coordinating Pink Lobster Cure Clutch ($45). From October 1- December 31, Sea Bags will contribute 20% of proceeds of the sales of all Sea Bags ‘Cure’ items to the American Cancer Society. *

Beth Shissler, President at Sea Bags, said: “We all know someone who has been touched by cancer. The pink lobster design represents the best of Sea Bags and our Maine roots. By offering a limited collection with a generous gift to the American Cancer Society designated for research, we know we can make both an emotional and financial impact.”

“We are so grateful to the folks at Sea Bags for their support,” said Peg Camp, Executive Vice President and Operating Officer of the American Cancer Society’s New England Division. “We are proud that a New England-based company with a national mission recognizes the impact of our cancer research and the ongoing needs of patients and families around the country.”

The extensive use of reclaimed sailcloth is unique to Sea Bags. Signs of hard sailing can be seen in every Sea Bags creation, making them as individual and unique as their owner. Sea Bags products are available online at www.seabags.com or at one of its five retail locations in Portland, ME, Freeport, ME, Cape May, NJ, Rockport, MA and Chatham, MA.

The Peninsula Hong Kong Is Pretty In Pink As It Hosts The Glittering Inaugural Pink Tie Fundraising Gala

Funds Raised Will Support the Work of The Hong Kong Hereditary Breast Cancer Family Registry

THE PENINSULA HONG KONG Entrance

Guests at THE PENINSULA HONG KONG were tickled pink on Tuesday, 29 September 2015 as the hotel hosted the inaugural PINK TIE FUNDRAISING GALA in support of the HONG KONG HEREDITARY BREAST CANCER FAMILY REGISTRY. An evening of high glamour and big-hearted generosity, the lavish affair saw many of Hong Kong’s influential society figures and best-known personalities stepping out to raise awareness and funds for this worthy cause.

Christie’s Asia Pacific Chairman, Francois Curiel

Part of PENINSULA IN PINK, a charitable initiative in support of breast cancer charities that is now in its sixth year, the event was themed “The Art of Pink” and included an exclusive auction hosted by Christie’s Asia Pacific Chairman, François Curiel. This featured works of art, specially arranged VIP experiences and other enticing lots donated by generous sponsors, raising a total of HK$ 735,000 for the Hong Kong Hereditary Breast Cancer Family Registry.

Established in 2007, THE HONG KONG HEREDITARY BREAST CANCER FAMILY REGISTRY (hereinafter called “The Registry”) is a non-government charity organization dedicated to support the high risk breast cancer programme (HRBCP) in providing free access of genetic screening and consultation for the underprivileged, high-risk breast , ovarian and Prostate cancer patients and their families. The aim of The Registry is to advance and standardize clinical care for this high risk cancer group, in particular of the younger pre-menopausal age group, by formulating preventative measures through data collection, research, public education, counseling and supportive care services in Hong Kong.

Dr Ava Kwong, Chairman of the Hong Kong Hereditary Breast Cancer Family Registry

Genetic counseling is an important aspect of genetic test. The Registry is dedicated to support health care professionals to be trained in genetic counseling so that guidance and coping skills could be shared with high risk individuals and families. Genetic test results will provide useful information about an individual’s cancer risk. The Registry is keen to support the underprivileged and their families in the HRBCP to undergo genetic testing for BRCA mutations with subsequent aim for intensive screening and to provide advice on preventive measures.

Olivier Thibault

There is increasing data suggesting that certain clinicopathlogical and genetic features of breast cancer is ethnic specific. Research specific to Chinese/Asia population is designed to help improve the management of breast cancer in Asia by tailor-making it specifically to their needs. Collaborative research with international genetic registries will increase understanding of the ethnic differences in hereditary cancers. Through the public educational programs, The Registry promotes and strengthens the understanding of BRCA gene mutation in the local community. Vital information leaflets are produced and distributed to the public and health care professionals on hereditary breast cancer.

Michael Wong

Over 80 guests attended the event, joining Dr Ava Kwong, Chairman of the Hong Kong Hereditary Breast Cancer Family Registry, and Ms Rainy Chan, Regional Vice President of The Peninsula Hotels and General Manager of The Peninsula Hong Kong. Among those lending their support was special guest of the evening, the dashing actor Mr Michael Wong, who set the tone for the evening with a Sinatra-worthy performance of songs.

During the evening’s live auction, guests bid on the following eight exclusive, curated lots, which were generously sponsored by a select band of highly charitable donors.

LOT #1: PERRIER-JOUËT BELLE EPOQUE 1996 JEROBOAM

Renowned Champagne house Perrier-Jouët has been crafting wines of exceptional quality for more than two centuries. The Belle Epoque 1996 combines maturity and freshness in a surprising and exceptional illustration of the Perrier-Jouët style, while the jeroboam bottle is decorated with enameled anemones designed by Emile Gallé, one of the pioneers of the Art Nouveau movement of the 1900s.

LOT #2: A private, archeologist-led tour of the Tod’s Group-sponsored Colosseum restoration in Rome, and a pair of made-to-order Gommino Club custom men’s driving shoes. As part of its commitment to preserving Italian culture, Tod’s Group has pledged 25 million euros to finance the complete restoration of Rome’s historic Colosseum, and the brand donated this exclusive private tour of the architectural wonder, led by an experienced archeologist. As well as gaining a unique insight into one of the world’s oldest and most famous buildings, Tod’s also sponsored a made-to-order pair of their Gommino Club signature moccasin driving shoes.

LOT #3: SOVEREIGN ART FOUNDATION: LOVE ME TENDER BY DONGI LEE (2014)

Peninsula – Pink Tie Gala 2015 SAF Dongi Li, Love Me Tender, 2014, Acrylic on canvas, 70x70cm

Donated by the Sovereign Art Foundation, a Hong Kong-based charity dedicated to helping disadvantaged children though art, this abstract painting by Korean pop artist Dongi Lee was inspired by the Elvis Presley song, Love Me Tender.

LOT #4: Supremely luxurious accommodation for two in the Marco Polo Suite at The Peninsula Hong Kong, including Rolls-Royce transfer, helicopter tour, pink Champagne breakfast and “Pretty in Pink” spa treatment

The city’s Grande Dame, The Peninsula Hong Kong has been setting the bar for luxurious hospitality since 1928, and this remarkable package gives two lucky guests the chance to experience the hotel at its very best. With highlights including accommodation for two in the plush Marco Polo Suite, transfers in one of The Peninsula’s famous Rolls-Royces and a spectacular helicopter tour of the city, this is Hong Kong’s high life at its most blissfully indulgent.

LOT #5: Two-day educational experience at L’ECOLE Van Cleef & Arpels on the Place Vendôme and high jewelery atelier tour, including Cathay Pacific business class return flights for two to Paris and accommodation at The Peninsula Paris.

Founded by legendary jewellery maison Van Cleef & Arpels in 2012, L’ECOLE Van Cleef & Arpels was set up to offer an unrivaled firsthand insight into the secretive worlds of jewelery and watchmaking. This two-day educational tour of the Place Vendôme institution allows visitors to experience firsthand some of the highly specialized techniques and exceptional craftsmanship that goes into creating the maison’s exquisite pieces, as well as the opportunity to sample the impeccable hospitality at the newly opened Peninsula Paris.

LOT #6: RALPH LAUREN PINK ALLIGATOR RICKY BAG

Peninsula – Pink Tie Gala 2015 – Ralph Lauren Pink Alligator Ricky Bag

Named in honor of Ralph Lauren’s wife, Ricky Lauren, the elegant Ricky Bag is one of the iconic American brand’s most sought-after accessories. Crafted by hand over 12 hours, the bag is fashioned from high-quality materials such as python, burnished calf, ostrich and alligator, and is instantly recognizable thanks to its signature lock.

Delta Celebrates 11th Annual ‘Breast Cancer One’ Survivor Flight

Airline Kicks Off BCRF Fundraising Campaign With First-Ever International Route And Updated Livery

Delta Air Lines‘ annual “Breast Cancer One” employee survivor flight took flight October 1^st, kicking off the airline’s month-long campaign to generate awareness and raise funds for the Breast Cancer Research Foundation. This year marks Delta’s 11^th annual survivor flight, which carried more than 140 employee breast cancer survivors on board Delta’s newly painted pink plane on the flight’s first international route from New York City to Mexico City.

Delta recently repainted its iconic “Pink Plane” in advance of the airline’s 11th Annual “Breast Cancer One” survivor flight. (PRNewsFoto/Delta Air Lines)

Since 2005, Delta employees, customers and their friends and family members have raised more than $9.2 million for BCRF, including last year’s efforts of $1.3 million. The collective contributions have also funded the vital work of 37 different research projects over the years.

“As Delta continues to focus on expansion in Latin America and the Caribbean, we are proud to showcase on a global scale, our commitment to finding a cure,” said Sandy Gordon, Delta’s Vice President – In-Flight Service. “Our 80,000 employees worldwide look forward to this campaign each year and rally together to find new, innovative ways to generate awareness and funds for BCRF. We are grateful for our employees and customers for their continued passion and support as we work together to eradicate breast cancer.”

Delta Air Lines and the Delta Connection carriers offer service to nearly 370 destinations on six continents. For more information visit news.delta.com. (PRNewsFoto/Delta Air Lines)

Delta’s international Boeing 767-400ER, the “Pink Plane” which has adorned a pink-themed livery since 2010, was due for a repaint this year. As a result, teams in Delta’s Marketing department as well as those in Delta’s TechOps division worked together to design a refreshed look while taking advantage of a unique paint formula to wrap the fuselage in a pink ribbon. In 2012 the aircraft was formally dedicated to the memory of Evelyn Lauder who founded the Breast Cancer Research Foundation in 1993. The aircraft flies international routes and will raise awareness for BCRF around the world this year. Delta’s first pink plane was a Boeing 757 that flew between 2005 and 2010 throughout the United States, Latin America and the Caribbean to generate awareness for the cause.

Images of the BCRF plane on Septeber 20, 2015. © 2015, Chris Rank, Rank Studios

Images of the BCRF plane on Septeber 20, 2015. © 2015, Chris Rank, Rank Studios

Images of the BCRF plane on Septeber 20, 2015. © 2015, Chris Rank, Rank Studios

Images of the BCRF plane on Septeber 20, 2015. © 2015, Chris Rank, Rank Studios

Images of the BCRF plane on Septeber 20, 2015. © 2015, Chris Rank, Rank Studios

The next day, it was a Pink Power party in the Big Apple. The women from Delta’s 11th annual “Breast Cancer One” employee survivor flight were featured this morning on NBC’s “Today” show – branded as #PinkPowerToday. Dressed in pink, of course, survivors spoke with special correspondent and breast cancer survivor Joan Lunden, along with hosts Hoda Kotb – a fellow survivor – and Savannah Guthrie as part of the network’s coverage of breast cancer awareness.
The employee survivors, along with Delta leaders and BCRF executives, traveled from New York City’s John F. Kennedy International Airport to the Mexico City International Airport. Survivors were celebrated and honored during a gatehouse event in New York and an event in Aeromexico’s hangar in Mexico City. In Mexico, survivors was treated to an overnight stay which included dinner and a meet-and-greet with Dr. Sofia Merajver, one of BCRF’s world-renowned researchers. Nearly 80 percent of the Delta employees involved are first-time participants.

Colleagues from Delta’s partner airline Aeromexico will took part in this experience, showcasing the international scope of the effort to end breast cancer.

For the second year in a row, select Delta customers who are breast cancer survivors or currently under treatment for the disease and their guests also joined the flight. Delta customers were encouraged to share stories of the person who provided tireless support during their journey through the airline’s Unsung Hero social media contest. As a result, two customers and their unsung heroes were chosen to join Delta employees on this year’s flight.

In addition to the Unsung Hero contest, Delta also held a SkyMiles Experiences online auction, where three customers donated a total of 263,071 miles, which will go directly toward BCRF and its efforts. The three customers, along with their guests, will also be a part of the flight, totaling 10 total customers on board.

“Delta has been instrumental in advancing the Breast Cancer Research Foundation’s mission to be the end of breast cancer,” said Myra Biblowit, President of BCRF. “Their passionate and dedicated employees worldwide are a driving force in the eradication of this disease. Delta’s commitment is clear: over the last decade, they have solidly moved the dial on raising awareness and saving lives through research.”

To further raise awareness and support for breast cancer research, Delta employees will wear pink uniforms and sell pink products, including pink lemonade and pink headsets, on board and in Delta Sky Clubs throughout the month of October. Proceeds from the airline’s pink products will benefit BCRF. Additional information, including how to donate, is available on delta.com/bcrf.

Lands’ End’s Pink Thread Project Launches to Help Raise Funds for Breast Cancer Research Foundation

From Now Through October 31, 2015, Lands’ End Is Donating 75% Of The Fee For Every Pink Thread Monogram And Embroidery Application to the Breast Cancer Research Foundation® (BCRF), With A Minimum Total Donation From Lands’ End to BCRF of $50,000.

Lands’ End is launching the Pink Thread Project, a campaign created to help raise awareness and funding for the Breast Cancer Research Foundation (BCRF), to further support the organization’s mission to end breast cancer by advancing the world’s most promising research.

Lands’ End is launching the Pink Thread Project, a campaign created to help raise awareness and funding for the Breast Cancer Research Foundation, to further support the organization’s mission to end breast cancer by advancing the world’s most promising research. By simply ordering and applying a personalized monogram or icon using a shade of pink thread to any Lands’ End item that can be monogrammed or embroidered, Lands’ End will donate $4.50 of the $6.00 fee. Supporters can take part in the Pink Thread Project by ordering online at landsend.com. (PRNewsFoto/Lands’ End, Inc.)

The Pink Thread Project raises funds for breast cancer research by adding any monogram or embroidery icon using pink thread to Lands’ End apparel, accessories or home goods. By simply ordering and applying a personalized monogram or icon using a shade of pink thread to any Lands’ End item that can be monogrammed or embroidered – from totes and towels to cardigans and shirts – $4.50 of the $6.00 fee for every Pink Thread monogram and embroidery application will be donated to the Breast Cancer Research Foundation. Supporters can take part in the Pink Thread Project by ordering online at landsend.com through October 31, 2015.

“There’s a common thread when it comes to breast cancer. Sadly, it affects each of us through family, friends and colleagues. The Pink Thread Project allows us to show support while also helping to raise funds for the Breast Cancer Research Foundation,” said Federica Marchionni, CEO, Lands’ End. “A little pink truly does a lot of good.”

In addition to showing support through pink personalized monograms, Lands’ End is also offering classic breast cancer icons such as the pink heart ribbon, pink sailboat, pink compass and the Breast Cancer Research Foundation logo ribbon.

“We’re thrilled to partner with Lands’ End. The Pink Thread Project is a beautifully simple touch that is deeply meaningful, not only because of the pink personalization but for what it represents – a statement that you support breast cancer research. As the highest rated breast cancer organization in the nation, you can rest assured that the choice of a pink thread will directly impact the lives of millions of women and men impacted by this disease,” said Myra J. Biblowit, President & CEO of BCRF.

Additional Pink Thread Project Initiatives

Throughout the month of October, other initiatives to support the Pink Thread Project include:

• “Pink” Your Profile Pic– Lands’ End is offering Fans the chance to add a shade of pink to profile pictures on Facebook or Twitter to show support of the Pink Thread Project and Breast Cancer Research Foundation through the month of October. Visit pinkthreadtwibbon.com to learn more.
• #PinkThread Twitter Party– Join Lands’ End and the Breast Cancer Research Foundation for a Twitter Party during the Pink Promises Luncheon on October 7th. Lands’ End will be tweeting inspirational content from Breast Cancer Research Foundation spokesperson and survivor, Amy Robach. Join @landsend and @bcrfcure with the #PinkThread hashtag from 11a – 12p ET for inspirational thoughts, research, giveaways and more.
• #PinkThread Tips and Stories – Throughout the month, Lands’ End will share #PinkThread tips and stories from survivors, supporters and the Breast Cancer Research Foundation on Twitter and Instagram (@LandsEnd) as well as Facebook.
• In Stores – Lands’ End will donate 10 percent of the retail purchase price of select pink women’s apparel and accessories sold in Lands’ End Shops at Sears to the Breast Cancer Research Foundation through October 31.
• Lands’ End Outfitters – Lands’ End is even giving businesses and organizations a way to raise funds for BCRF. Lands’ End Outfitters will feature a curated collection of 21 pink products that will be offered as part of the Pink Thread campaign with 5 percent of the retail purchase price benefitting BCRF.

Founded by Evelyn H. Lauder in 1993, the Breast Cancer Research Foundation (BCRF) advances the world’s most promising research to eradicate breast cancer. BCRF has raised $570 million to fuel discoveries in tumor biology, genetics, prevention, treatment, survivorship and metastasis, making it one of the largest non-governmental funders of breast cancer research in the world. Since 1993, BCRF funded researchers have been deeply involved in every major breakthrough in breast cancer prevention, diagnosis, treatment and survivorship. In 2015, BCRF will award over $48.5 million to support more than 235 researchers at leading medical institutions worldwide. By spending 91 cents of every dollar on research and public awareness programs, BCRF remains one of the nation’s most fiscally responsible nonprofits. BCRF is the only breast cancer organization with an “A+” from CharityWatch, and has been awarded Charity Navigator’s highest rating of four stars 13 times since 2002. For more information, please visit: www.bcrfcure.org.

Lands’ End, Inc. is a a classic American lifestyle brand with a passion for quality, legendary service and real value; and a leading multi-channel retailer of clothing, accessories, footwear and home products. They offer products through catalogs, online at www.landsend.com and affiliated specialty and international websites, and through retail locations, primarily at Lands’ End Shops at Sears® and standalone Lands’ End Inlet® Stores.

The Peninsula New York Presents Grimanesa Amoros’ PINK LOTUS in Honor of Breast Cancer Awareness Month

Internationally-Acclaimed Artist Creates Large-Scale Light Sculpture Installation On The Landmark Hotel’s Facade
On October 1, The Peninsula New York presents PINK LOTUS, a large-scale light installation sculpture by noted interdisciplinary Peruvian artist, Grimanesa Amorós, in honor of Breast Cancer Awareness Month. The installation, exclusively curated for The Peninsula New York by Circa 1881, is part of the brand’s global “The Art of Pink” charitable program, with Peninsula hotels around the world partnering with artists to help raise both funds and awareness for the fight against breast cancer. Supporting innovative public art around the world is an ongoing commitment at The Peninsula Hotels. The Art of Pink Campaign builds on the partnerships each hotel has created with leading art museums, galleries and private collectors to provide guests with privileged access to groundbreaking art by established global masters and emerging local artists.

PINK LOTUS, a large-scale light installation sculpture by noted interdisciplinary Peruvian artist, Grimanesa Amorós, in honor of Breast Cancer Awareness Month.

The Peninsula New York supports SHARE, a nationwide community that offers support, information and the benefit of experience to women diagnosed with breast and ovarian cancers. PINK LOTUS will be on view at The Peninsula New York from October 1 to November 15.

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In keeping with the initiative’s “pink” theme, Amorós has used LED lights to create a pink lotus flower that highlights The Peninsula New York‘s landmark Beaux-Arts facade. The installation activates the entrance of the hotel on 55^th Street and Fifth Avenue, with a focus on the large Palladian window and the carvings of Ceres, Roman Goddess of agriculture and abundance, and Diana, Roman Goddess of the hunt, the moon and childbirth. By placing the installation on the main facade, Amorós is supporting Breast Cancer Awareness Month by drawing attention to both the Roman Goddesses, who represent the power of women worldwide and to the lotus flower’s symbolic associations with creation, enlightenment and rebirth.

The installation, exclusively curated for The Peninsula New York by Circa 1881, is part of the brand’s global “The Art of Pink” charitable program, with Peninsula hotels around the world partnering with artists to help raise both funds and awareness for the fight against breast cancer.

As in all of her work, Amorós’ PINK LOTUS has created a dialogue with the existing architecture and the history of the site. The dramatic composition provides the public with a unique visual experience created by the use of LED lighting. The beauty and spiritual symbolism of the lotus flower are certain to make the PINK LOTUS one of the highlights of The Art of Pink.

Limited edition PINK LOTUS tote bags have also been exclusively designed by Amorós and can be purchased at The Peninsula New York for $40, with all proceeds benefiting SHARE. On October 27, 2015, Amorós will give an art talk on PINK LOTUS from 6:00 pm to 7:00 pm at The Peninsula New York, open to the public. For more information on PINK LOTUS, visit www.peninsula.com/newyork.

A popular part of every Peninsula in Pink campaign is the Pink Afternoon Tea. This October, guests at The Lobby of each hotel will relish a creatively themed The Art of Pink Peninsula Afternoon Tea, featuring rose-tinted sweet and savory treats served on a tiered silver platter, and accompanied by rosé wines and bubbles.

Pink Lotus Cocktail

Pink Panna Cotta

Bright Pink® Teams Up With Aerie® By American Eagle Outfitters For 6th Consecutive Year For The 2015 Support Your Girls Campaign

Annual Campaign Focus On Breast Health Awareness For Young Women

Aerie To Donate 100% Of Sales From Limited Edition Bright Pink Bralette

Bright Pink, the only national non-profit organization focusing on the prevention and early detection of breast and ovarian cancer in young women, is proud to announce an integrated initiative with Aerie, the intimates and apparel line from American Eagle Outfitters, Inc. in support of Breast Cancer Awareness Month. Aerie will offer a Bright Pink Limited Edition Bralette™ with 100% of sales benefiting Bright Pink, as well as customer fundraising opportunities. This will mark the sixth consecutive year for the partnership and will run both in-store and online from October 1st, 2015 – October 22nd, 2015.

Bright Pink(R) Teams Up With Aerie(R) By American Eagle Outfitters For 6th Consecutive Year For The 2015 Support Your Girls Campaign Focused On Breast Health Awareness For Young Women (PRNewsFoto/Aerie)

Bright Pink is a national non-profit focused on the prevention and early detection of breast and ovarian cancer in young women. The organization’s mission is to save women’s lives from breast and ovarian cancer by empowering them to live proactively at a young age. Bright Pink‘s innovative programs educate and equip young women to assess their risk for breast and ovarian cancer, reduce their risk, and detect these diseases at early, non life-threatening stages. Founded in 2007, Bright Pink strives to reach the 52 million women in the US between the ages of 18-45 with this life-saving education. Put Awareness In Action™ at BrightPink.org.

In addition, Aerie will introduce several opportunities for customers to help aid the cause, including inviting shoppers to donate to Bright Pink by rounding up their in-store purchase totals and offering a free gift of a bracelet with a donation of $5 or more. The goal of the partnership is to spark the conversations around the importance of breast health awareness starting at a young age and raise funds to fuel Bright Pink’s life-saving education and support programs.

“We feel so fortunate to be teaming up with Aerie for the sixth year in a row. The partnership is grounded in an authentic desire to reach young women and inspire them to be proactive with their health,” said Bright Pink Founder and CEO, Lindsay Avner. “Through Support Your Girls, Aerie will raise critical funds that support the growth and expansion of our programs while also educating their customers on breast health – a combination of efforts that will result in countless lives saved.“

THE PARTNERSHIP INCLUDES SEVERAL COMPONENTS:

– 100% of sales from the limited edition Bright Pink Bralette will be donated to Bright Pink. The bra, which is Bright Pink in color, retails at $24.95 and will be sold in stores and online at www.aerie.com beginning 10/1 through 10/22 while supplies last.

– Additionally, shoppers will be invited to donate to Bright Pink by rounding up their in-store purchase totals and offering a free gift of a bracelet with a donation of $5 or more.

– The online hub for the campaign will be found at www.Aerie.com/BrightPink where visitors can not only purchase the Bright Pink Bralette but also access breast health information.

– The partnership further extends online with a social campaign around #AerieSupports which encourages consumers to Show Their Support through twitter and instagram.

“Aerie is thrilled to continue our partnership with Bright Pink and celebrate our sixth consecutive year. This year’s “Support Your Girls” Campaign includes the launch of our limited-edition Aerie Bright Pink Bralette with 100% of all sales benefitting Bright Pink,” said Jennifer Foyle, Global Brand President of Aerie. “Our work with Bright Pink allows us to educate and empower our consumer about their health as well as share our commitment to #AerieREAL and body positivity!”

The program will be promoted by Aerie and Bright Pink through Facebook, Twitter, customer e-mails and in-store marketing. For more information, visit www.facebook.com/aerie and www.facebook.com/brightpink.

Simon Malls, The Mills® and Premium Outlets® to Participate in 2015 National Breast Cancer Awareness Month

Simon Goes ‘Mission Pink®‘ with Susan G. Komen® to Fight Breast Cancer

Simon, a global leader in retail real estate, today announced a national engagement with Susan G. Komen® to support the fight against breast cancer. Participating Simon Malls, The Mills® and Simon Premium Outlets® nationwide will engage employees, retailers and shoppers in ‘Mission Pink®’ Events throughout the month of October.

Simon (PRNewsFoto/Simon)

Simon is a global leader in retail real estate ownership, management and development and a S&P100 company. The industry-leading retail properties and investments across North America, Europe and Asia, Simon provide shopping experiences for millions of consumers every day and generate billions in annual retail sales.

During October 2015, Simon is proud to support Susan G. Komen through various fundraising initiatives and, along with the help of our generous customers, will guarantee a contribution of at least $250,000.

The Forum Shops at Caesars(R) is showing its support for Simon’s ‘Mission Pink’ program by lighting up in pink for the month of October (PRNewsFoto/Simon)

Visitors to participating Simon Malls, The Mills or Premium Outlets will notice the pink theme carried out at Simon Guest Services Booths and staff will be honoring National Breast Cancer Awareness Month by donning pink accessories. Other planned activities include:
– Message of Strength: Provide an opportunity for survivors, supporters and their families to visually articulate what gives them strength during their fight with breast cancer.
– Voucher Program: At select Simon Mills and Premium Outlets, $10 voucher cards, available at Guest Services, will offer 25 percent off one item at all participating retailers. One hundred percent of these donations will benefit Komen.
– Style Passes: At select Simon Malls, shoppers can purchase a Style Pass containing retailer discounts for $5 with 100 percent of these donations benefiting Komen.
– Local Programming: Simon centers will work with local Affiliates on additional events that are relevant to their market.
– Surprise and Delight: Generate awareness of Susan G. Komen’s National Breast Cancer Awareness Month by surprising randomly selected shoppers with ‘Mission Pink’ treats as they shop.

“As active members in the communities we serve, Simon Malls, The Mills and Premium Outlets provide an ideal backdrop for raising awareness and encouraging support in finding a cure for breast cancer, a disease we know affects many of our employees, retailers and shoppers every year,” said Krystal Zell, Simon’s Senior Vice President of Field Marketing. “Simon has supported Susan G. Komen events for years on a center by center basis and it is very exciting to raise our level of engagement so that all of our shopping centers can participate.”

Susan G. Komen is the world’s largest breast cancer organization, funding more breast cancer research than any other nonprofit while providing real-time help to those facing the disease. Since its founding in 1982, Komen has funded more than $889 million in research and provided $1.95 billion in funding to screening, education, treatment and psychosocial support programs serving millions of people in more than 30 countries worldwide. Komen was founded by Nancy G. Brinker, who promised her sister, Susan G. Komen, that she would end the disease that claimed Suzy’s life.

“We are delighted to be working with the dedicated people at Simon,” said Dr. Judy Salerno, Komen President and CEO. “With one case of breast cancer diagnosed every two minutes in the U.S., programs like Simon’s ‘Mission Pink’ play a key role in bringing our mission to people in communities across the country. The support of Simon and their customers will help us fund research, provide support to women, men and families suffering from breast cancer, and move toward a world with no breast cancer.”

For more information, visit simon.com. Visit komen.org or call 1-877 GO KOMEN. Connect with the organization on social media at ww5.komen.org/social.

Mission Pink® is a registered trademark of Susan G. Komen.

Creme Of Nature Announces Breast Cancer Awareness Month Campaign Including Continued Partnership With Look Good Feel Better

Leading Hair-Care Brand Plans An Action-Packed October Filled With Ways For Consumers To Get Involved Including Participation In Five Breast Cancer Awareness Walks Across The Country

Leading hair care manufacturer Creme of Nature® is partnering with Look Good Feel Better for an informative Breast Cancer Awareness Month campaign through the end of October. Look Good Feel Better is a free non-medical, national program dedicated to improving the self-esteem and quality of life of people undergoing cancer treatment. The campaign will include launching a limited-edition Creme of Nature with Argan Oil from Morocco Pink Perfect Edges; Breast Cancer Awareness walks in St. Louis, New York City, Jacksonville, Chicago and Atlanta; and a “Wear Pink Fridays” social media campaign, encouraging fans and consumers to pledge to wear pink on a Friday in October and post a photo using the hashtag #CourageousBeauty.

Creme of Nature’s Argan Oil from Morocco Pink Perfect Edges — a hair gel infused with Argan Oil that helps to control and hold down edges, without flaking, while moisturizing and adding Exotic Shine™ to the hair — will be available for purchase in October with a portion of its proceeds benefiting Look Good Feel Better.

The Look Good Feel Better program offers women step-by-step makeover sessions led by cosmetology professionals. The free two-hour, hands-on workshop includes a 12-step skin care and makeup lesson, information on nail care techniques, and advice on how to deal with hair loss, including tips on the use of wigs, hairpieces, turbans, scarves, and other accessories.

The Look Good Feel Better program is open to all women with cancer who are undergoing treatment. Since its inception, Look Good Feel Better has served more than 900,000 women with cancer, and the cosmetic industry has donated more than $188 million in product and financial support. Each year, Look Good Feel Better serves approximately 50,000 women in more than 15,000 workshops offered nationwide, delivered by 6,000 volunteers, as well as offering online and virtual services and support.

The brand’s observance of Breast Cancer Awareness Month will be highlighted with participation in five walks throughout the US, where Creme of Nature staff will walk with Breast Cancer Awareness supporters and donate supplies:

• October 3, St. Louis – The Breakfast Club Inc.’s Sista Strut Breast Cancer Awareness Walk. Sign up here
• October 18, New York City – American Cancer Society’s Making Strides Against Breast Cancer Awareness. Sign up here
• October 18, Washington, DC – American Cancer Society’s Making Strides Against Breast Cancer Awareness. Sign up here
• October 24, Chicago, IL – American Cancer Society’s Making Strides Against Breast Cancer Awareness. Sign up here
• October 24, Jacksonville, FL – American Cancer Society’s Making Strides Against Breast Cancer Awareness. Sign up here

As part of Creme of Nature’s continued support, the brand will match up to $2500 raised by each Creme of Nature team of staff, beauty bloggers and consumers in each city. Fans and consumers can sign up to walk with the Creme of Nature team in their city at http://cremeofnature.com/nature/courageous_beauty.html and stay tuned to Creme of Nature’s Twitter (@cremeofnature), Facebook (facebook.com/cremeofnature) and Instagram (instagram.com/cremeofnature) accounts for more information on signing up.

“Creme of Nature is honored to support these incredible organizations and the phenomenal women that they serve,” said Teneya Gholston, Creme of Nature’s Director of Marketing. “We are now in our fifth year of partnership with Look Good Feel Better, and our first year supporting The Breakfast Club and American Cancer Society with the Breast Cancer Awareness walks, and the heroism and stories of survival continue to inspire us. Our brand is committed to helping women feel beautiful and more confident, and we consider it a privilege to celebrate the beauty and courage of all women.“

Creme of Nature will be supporting Look Good Feel Better via a social media campaign using the hashtag #CourageousBeauty. The brand will donate $1 to Look Good Feel Better for every photo posted to social media of fans and consumers wearing pink on Fridays in October using the hashtag #CourageousBeauty. Creme of Nature has also included a link to the Look Good Feel Better website on cremeofnature.com and is circulating promotional materials such as pamphlets and posters to the public at key events.

Trusted for more than 30 years with salon professionals and consumers, Creme of Nature, owned by Revlon, is a leading brand of ethnic hair care products. For more information, visit www.cremeofnature.com or follow the brand on Twitter (@cremeofnature), Facebook (facebook.com/cremeofnature) and Instagram (instagram.com/cremeofnature).