New York Fashion Week Recap: Restoring One’s Karma at The Colgate Optic White Beauty Bar

Written by Phillip D. Johnson

images provided by Pivot PR

The Colgate Optic White Beauty Bar at Salon Ziba on September 9, 2013 in New York City.

The Colgate Optic White Beauty Bar at Salon Ziba on September 9, 2013 in New York City.

This past New York Fashion Week was, for God knows what reasons, more stressful any other in recent history. For the record, I love New York Fashion Week and attending the shows. I feel energized by the vibes of creativity waiting to be explored. Every season at the Tents at Lincoln Center and at other venues around Manhattan is like going to a high school or college reunion, where you are joyous in reconnecting with the people you like (and missed) and doing your level best to circumvent–by all means possible– the toxic fiends and the frenemies you (mostly) dislike and must avoid at all cost. Overall, this season, however, there was a decidedly underlying cloud of, if not rampant negativity, then snarkiness and shadiness about the whole proceeding that took most of the enjoyment out of the week for many people, including myself. What was a pleasure to look forward to–the joy of a potential “fashion moment” during a show, the clothes, gossiping with your friends while waiting for the shows to start– became a chore I was trying to avoid. Seriously, folks, most of the inhabitants of this seasonal world we call New York Fashion Week are in dire need of a psyche cleansing, in addition to a cleansing of the aura by a host of feng shui masters.

The Colgate Optic White Beauty Bar at Salon Ziba on September 9, 2013 in New York City.

The Colgate Optic White Beauty Bar at Salon Ziba on September 9, 2013 in New York City.

The Colgate Optic White Beauty Bar at Salon Ziba on September 9, 2013 in New York City.

The Colgate Optic White Beauty Bar at Salon Ziba on September 9, 2013 in New York City.

The Colgate Optic White Beauty Bar at Salon Ziba on September 9, 2013 in New York City.

The Colgate Optic White Beauty Bar at Salon Ziba on September 9, 2013 in New York City

The Colgate Optic White Beauty Bar at Salon Ziba on September 9, 2013 in New York City.

The Colgate Optic White Beauty Bar at Salon Ziba on September 9, 2013 in New York City.

But I found a remedy for the fashion week blues, if only for a couple hours. Continue reading

Spring 2014 Preview: Makeup Trends From Maybelline New York

Straight from backstage at the 2014 spring/Summer RTW Runway shows, Maybelline New York reports the latest beauty trends you’ll want to wear this spring

Maybe she’s born with it, maybe it’s Maybelline

Just days after completing its ninth season as the official cosmetics sponsor of Mercedes-Benz Fashion Week in New York, Maybelline New York is sharing the latest trends – straight from the Spring/Summer 2014 runways. This season, the brand and its bevy of talented makeup and nail artists, collaborated with some of the industry’s most sought-after designers including DKNY, Mara Hoffman, Rachel Zoe, Tibi, Richard Chai, SUNO, Lacoste and Wes Gordon. The result? Show-stopping beauty looks that will grace the faces and nails of fashionable women everywhere come spring.

Orange lips at DKNY

Orange lips at DKNY

SPRING 2014 BEAUTY TRENDS

Orange Lips and Tips

Bright, almost neon shades of orange will be the go-to hue for spring. Backstage at DKNY, Maybelline New York’s Color Sensational Vivids Lipcolor in Electric Orange was applied to models’ lips, then blotted for a matte, almost stained finish. Brows were groomed and shaped using the brand’s Master Shape Brow Pencil. The rest of the face was left bare. “A flawless complexion is the perfect canvas for standout lips and clothes that steal the show,” said makeup artist Charlotte Willer.

The Look at DKNY

The Look at DKNY

At SUNO, it was all about an electric pop of citrus on the nails. Models wore Maybelline New York’s Color Show Nail Lacquer in Orange Fix, a bright tangerine shade. Backstage at Mara Hoffman, the same vivid hue was used to create a spectrum design on models’ nails.

Vivids played a huge role in DKNY’s runway look. Neon Red was used to create a gorgeous statement lip

Vivids played a huge role in DKNY’s runway look. Neon Red was used to create a gorgeous statement lip

White Eyes

Backstage at Tibi, white eyes stole the show. Makeup artist Alice Lane used an angled shadow brush to draw Color Tattoo Cream Gel Shadow in Too Cool in a smooth, straight line across the upper lashline and out toward the temples. The shimmery white shade was also applied to the inner corners of the eyes, for an ethereal, fairy-esque look. Continue reading

Lexus Collaborates with MADE Fashion Week, Coco Rocha and Giles Deacon to Create Live Holographic Fashion Experience during New York Fashion Week

“Lexus Design Disrupted” event features a unique convergence of artistry and technology

To celebrate the launch of its all-new 2014 IS performance sedan; Lexus created and hosted a MADE Fashion Week event debuting a first-ever live holographic performance art experience. The event, “Lexus Design Disrupted,” featured supermodel Coco Rocha and a bold retrospective from the archives of designer Giles Deacon in a creative concept inspired by the IS and the brand’s commitment to design and technology. Joe Zee, ELLE creative director and host of Sundance Channel’s special series “Revealing,” served as master of ceremonies. The IS incorporates Lexus’ new design language that seeks to attract drivers in a new way. Lexus Design Disrupted was an opportunity for guests to engage with Lexus through design, art, fashion, culture, music and technology.

Supermodel Coco Rocha performs at Lexus Design Disrupted event.  (PRNewsFoto/Lexus)

Supermodel Coco Rocha performs at Lexus Design Disrupted event. (PRNewsFoto/Lexus)

By combining 3D holographic projection technology, 3D mapping and a choreographed narrative, Lexus, in conjunction with award-winning multimedia studio LEGS, created a visually stunning show designed to defy convention with the seamless integration of technology, fashion and performance art. The cutting-edge spectacle turned the stage into an illusionary world where 3D holograms interacted with their real-life counterparts to tell a metaphorical story of disruption as an inevitable phenomenon in nature. It echoed the emotion and independent spirit of the recently launched commercial campaign for the IS that challenges consumers to stand out from the crowd.

The story unfolded in three acts, tracking the beautiful heroine (Rocha) as she battled opposing forces on a path to independence from darkness to light. Through choreographed movement and creative expression, she breaks free from the dark, unleashing a surge of vibrant color as she ultimately finds her own liberation. Filmmaker and artist Andrew Thomas Huang of LEGS served as creative director for the show, which included the performance of choreography by Ryan Heffington and original compositions by rock band HEALTH.

Supermodel Coco Rocha at Lexus Design Disrupted.  (PRNewsFoto/Lexus)

Supermodel Coco Rocha at Lexus Design Disrupted. (PRNewsFoto/Lexus)

Lexus Design Disrupted reaffirms our focus on design and technology and the willingness to push boundaries,” said Brian Bolain, Lexus corporate marketing communications manager. “All of the creative people involved in this event, including Joe, Coco and Giles, ‘blend out’ and take everyday risks—something we at Lexus strive to do and celebrate.” Continue reading

Mack Weldon Partners with Raleigh Denim for Fashion Week Spring/Summer 2014

Mack Weldon Underwear hides its stripes in partnership with Raleigh

Mack Weldon (www.mackweldon.com), the New York based e-commerce company reinventing men’s basics, teamed up with Raleigh Denim for 2014 Spring/Summer New York Fashion Week. This year’s presentation featured Mack Weldon products tucked under, and complementing, Raleigh’s Spring/Summer 2014 line. Boxer briefs, trunks, undershirts and socks were subtly featured beneath Raleigh Denim’s blue jeans and button downs and Cole Hann footwear. The show took place on September 3rd at the Gramercy Park Hotel, where guests included Garrett Munce, Tyler Thoreson and

"Mack Weldon - Smart Underwear for Smart Guys.".  (PRNewsFoto/Mack Weldon)

“Mack Weldon – Smart Underwear for Smart Guys.”. (PRNewsFoto/Mack Weldon)

Wendell Brown.

Mack Weldon and Raleigh Denim share a simple business philosophy: merge old school quality with modern day technology and design. With their focus on integrity and quality, both Mack Weldon and Raleigh have built loyal followings among fashion editors and customers alike.

Mack Weldon (www.mackweldon.com), based in New York City, is a designer and direct-to-consumer retailer of men’s basics. The company was founded in 2012 by Brian Berger and Michael Isaacman with a mission to reinvent men’s basics. Mack Weldon produces and sells a full line of underwear, socks, undershirts and t-shirts engineered to promote comfort, mobility, performance and functionality. Its simple and elegant e-commerce site features a more convenient shopping experience and volume-based pricing. The company has been featured in the New York Times, WWD, People Magazine, Men’s Health, and many others.

Backstage photo of a model getting dressed at this year's Mack Weldon / Raleigh New York Fashion Week presentation.  This event featured Mack Weldon products tucked under, and complementing, Raleigh's SS'14 line. Boxer briefs, trunks, undershirts and socks were subtly featured beneath Raleigh Denim's blue jeans and button downs and Cole Hann footwear.  (PRNewsFoto/Mack Weldon)

Backstage photo of a model getting dressed at this year’s Mack Weldon / Raleigh New York Fashion Week presentation. This event featured Mack Weldon products tucked under, and complementing, Raleigh’s SS’14 line. Boxer briefs, trunks, undershirts and socks were subtly featured beneath Raleigh Denim’s blue jeans and button downs and Cole Hann footwear. (PRNewsFoto/Mack Weldon)

Backstage photo of a model getting dressed at this year's Mack Weldon / Raleigh New York Fashion Week presentation.  This event featured Mack Weldon products tucked under, and complementing, Raleigh's SS'14 line. Boxer briefs, trunks, undershirts and socks were subtly featured beneath Raleigh Denim's blue jeans and button downs and Cole Hann footwear.  (PRNewsFoto/Mack Weldon)

Backstage photo of a model getting dressed at this year’s Mack Weldon / Raleigh New York Fashion Week presentation. This event featured Mack Weldon products tucked under, and complementing, Raleigh’s SS’14 line. Boxer briefs, trunks, undershirts and socks were subtly featured beneath Raleigh Denim’s blue jeans and button downs and Cole Hann footwear. (PRNewsFoto/Mack Weldon)

Backstage photo of a model getting dressed at this year's Mack Weldon / Raleigh New York Fashion Week presentation.  This event featured Mack Weldon products tucked under, and complementing, Raleigh's SS'14 line. Boxer briefs, trunks, undershirts and socks were subtly featured beneath Raleigh Denim's blue jeans and button downs and Cole Hann footwear.  (PRNewsFoto/Mack Weldon)

Backstage photo of a model getting dressed at this year’s Mack Weldon / Raleigh New York Fashion Week presentation. This event featured Mack Weldon products tucked under, and complementing, Raleigh’s SS’14 line. Boxer briefs, trunks, undershirts and socks were subtly featured beneath Raleigh Denim’s blue jeans and button downs and Cole Hann footwear. (PRNewsFoto/Mack Weldon)

While it may seem strange to hide one’s products for a fashion presentation, it’s absolutely consistent with Mack Weldon’s strategy of “reinventing men’s basics“, according to Brian Berger, Founder and CEO of Mack Weldon. “Just as we skip cluttered department store shelves by selling direct to our customer, we avoid traditionally over-sexed underwear imagery by featuring our products in their ‘natural habitat’.” Continue reading

Fashion Week NYC Ahead of Tech Curve With a Cutting-Edge Content Rich App From REEL CODE MEDIA

NBA All-Star JASON KIDD Makes Personal Appearance at Mercedes-Benz Fashion Week: Visiting REEL CODE MEDIA Booth to Experience New App Technology

Fashion brands at this year’s Mercedes-Benz Fashion Week are setting the standard for what’s new—not only in style—but also what’s new in technology, with designers in the biggest fashion event of the year integrating REEL CODE MEDIA’s new interactive app in the official event program as a sure way to boost business and enhance the fashion experience for fans. Isaac Daniel, the app’s inventor and CEO of REEL CODE MEDIA, is a celebrated American scientist with over
300 patents, including GPS sneakers.

REEL CODE MEDIA is an interactive augmented reality app that allows users to access four channels of multimedia content.  Utilizing a mobile device, users simply scan a REEL CODE image then interact with their touchscreens to access the embedded content in each corner, which could include a video, web store, product information, store location, coupon, promotions, and more.

This brand-new app (launched at Mercedes-Benz Fashion Week Swim in July 2013) allows marketing teams to integrate videos, turn ads into points of sale, embed games and competitions, build customer data, capitalize on media buzz, manage customer relationships, eliminate obsolete news and media, and create buzz with up-to-the-minute broadcasts and news.

After downloading the REEL CODE MEDIA app from the App Store (for Apple) or Google Play  (for Android), users can scan a patterned square “patch” for full and immediate access to behind-the-scenes footage, fashion event locations across the city, and the chance to win a couture dress by designer Malan Breton.   The “patch” works on clothing tags, brochures, programs, billboard ads, and even equipment.

During the event a split-second image scan of the REEL CODE Mercedes-Benz Fashion Week “patch” gives fashion devotees and industry professionals immediate access to video, product information, coupons, promotions, web-store, store location, and show times.

Connecting people to loved ones and to the things they’re passionate about within seconds, is one of reasons I became a scientist and the motivation that led me to create REEL CODE MEDIA,” explained Isaac Daniel. “REEL CODE MEDIA is poised to change how fashion companies do business by providing customers with rich, dynamic content about their brand through a simple scan of a clothing or product tag.”

Isaac Daniel is already making waves in other business sectors including public safety, and workforce management.  Demand for the app is so high, that REEL CODE MEDIA (also an Official Sponsor of Mercedes- Benz Fashion Week), has already developed specific REEL CODE technology for social media, academia, real estate, and many other business sectors.

To demonstrate the ease and versatility of this new app, Jason Kidd, a ten time NBA All-Star and the head coach of the Brooklyn Nets of the NBA, Tyson Chandler (New York Knicks), and Paul Pierce (Brooklyn Nets) will all be appearing at the REEL CODE LOUNGE, for photo opportunities and press time.  Each player will have his own REEL CODE poster, which will be used to demonstrate highlights from their careers using REEL CODE MEDIA technology. Mr. Kidd will be at the REEL CODE MEDIA LOUNGE,  Mercedes-Benz Fashion Week, Lincoln Center, Wednesday, September 11, at 3:00 pm.

REEL CODE MEDIA is an interactive augmented reality app that allows users to access four channels of multimedia content.  To learn more about the app please click here.

Download the REEL CODE app from Google Play (for Android) and the App Store (for Apple).

Watch a video and learn how to use the REEL CODE app, find out more about the “Catch the Patch” campaign, or get behind-the-scenes with designer Malan Breton.

REEL CODE MEDIA, Inc. is managed by Isaac Daniel Group Management International (IDGMI).

Pure Madness Chocolate Celebrated New York Fashion Week with a Retail Pop-up Space in Henri Bendel Fifth Avenue Flagship Store and at Mercedes-Benz New York Fashion Week at Lincoln Center

Luxury chocolate brand partnered with upscale retailer to showcase chocolate truffles, chocolate bars, & toffee

Pure Madness Chocolate (http://www.puremadnesschocolate.com), a luxury chocolate brand that embraces the sensual side of chocolate, has been a strong presence during the recent Spring 2014 New York Fashion Week. First, the company announced a partnership with iconic fashion accessories retailer Henri Bendel in New York City for a pop-up space, where Pure Madness Chocolate was available at the Henri Bendel flagship store on Fifth Avenue September 4 to September 9. Pure Madness Chocolate is decadence without the fuss. Incorporating bold and classic flavor offerings, the products pair beauty with indulgence and high fashion.

The Pure Madness  Pop-Up Space at Mercedes-Benz New York Fashion Week (at Lincoln Center) September 9, 2013 (Photo Credit: Phillip D. Johnson www.fashionpluslifestyle.wordpress.com)

The Pure Madness Pop-Up Space at Mercedes-Benz New York Fashion Week (at Lincoln Center) September 9, 2013 (Photo Credit: Phillip D. Johnson http://www.fashionpluslifestyle.wordpress.com)

The Pure Madness  Pop-Up Space at Mercedes-Benz New York Fashion Week (at Lincoln Center) September 9, 2013 (Photo Credit: Phillip D. Johnson www.fashionpluslifestyle.wordpress.com)

The Pure Madness Pop-Up Space at Mercedes-Benz New York Fashion Week (at Lincoln Center) September 9, 2013 (Photo Credit: Phillip D. Johnson http://www.fashionpluslifestyle.wordpress.com)

Henri Bendel (www.henribendel.com), Manhattan’s legendary Fifth Avenue boutique — known for its fabulous shopping events, frequent celebrity sightings, and dramatic window displays — has long influenced the shape of American fashion with an unmistakable sense of style and a keen eye for the new and the next in women’s handbags, accessories and go to

Pure Madness Chocolate.  (PRNewsFoto/Pure Madness Chocolates, LLC)

Pure Madness Chocolate. (PRNewsFoto/Pure Madness Chocolates, LLC)

gifts. One of New York’s chicest shopping destinations; the company now owns and operates 30 stores in the United States.

The brand opened a pop-up space on the second floor of the Henri Bendel 5th Avenue flagship store, featuring the brand’s tantalizing collection of luscious chocolate truffles, five of their boldly flavored chocolate bars, and buttery sweet toffee–all of which, with the daring layers of flavor, exemplified by the chili lime and espresso truffles, are formulated to excite sophisticated palates and produce a healthy natural high, lingering finish and rich, decadent mouth feel of the finest tempered chocolate. Pure Madness has not forgotten the classics, however. They also reinterpreted (and will showcase) the beloved darks and milks in the collection, highlighted by pure, natural ingredients to create heightened indulgence. Continue reading

Pantone Announces Fashion Color Report Spring 2014: Designers take a modern twist on the traditional to create a colorful equilibrium

For more than 20 years, Pantone (http://www.pantone.com), the global authority on color, has surveyed the designers of New York Fashion Week and beyond to bring you the season’s most important color trends. Pantone LLC, an X-Rite company and the global authority on color and provider of professional color standards for the design industries, today unveiled the PANTONE® Fashion Color Report Spring 2014, a comprehensive overview of designers’ use of color in their upcoming collections. Released to coincide with New York Fashion Week, the PANTONE Fashion Color Report, this report previews the most prominent hues for spring 2014 and features the top 10 colors for women’s and men’s fashion for spring 2014, along with designer sketches, quotes and headshots. (The report is available for free download at www.pantone.com/spring2014.)

Top Colors for Women's Fashion for Spring 2014

Top Colors for Women’s Fashion for Spring 2014

Designers take a modern twist on the traditional for spring 2014 by pairing soft pastels with vivid brights to create a colorful equilibrium. Inspired by a mixture of blooming flowers, travels abroad and strong, confident women, designers use color to refresh, revive and defy conventional wisdom.

This season, consumers are looking for a state of thoughtful, emotional and artistic equilibrium,” said Leatrice Eiseman, executive director of the Pantone Color Institute®. While this need for stability is reflected in the composition of the palette, the inherent versatility of the individual colors allows for experimentation with new looks and color combinations.”

Top Colors for Men’s Fashion for Spring 2014

PANTONE 15-3920 Placid Blue

PANTONE 18-3718 Purple Haze

PANTONE 18-6216 Comfrey

PANTONE 16-0000 Paloma

PANTONE 15-1225 Sand

PANTONE 14-0852 Freesia

PANTONE 18-1651 Cayenne

PANTONE 17-1360 Celosia Orange

PANTONE 19-2428 Magenta

Purple PANTONE 18-3949 Dazzling Blue

Top Colors for Men's Fashion for Spring 2014

Top Colors for Men’s Fashion for Spring 2014

Men’s Color Palette

Light and airy Placid Blue is a perfect background color for spring, offering another alternative to the classic neutrals. Pair it with Comfrey, a more masculine take on the softer Hemlock green from the women’s palette, to create a fresh, seasonally inspired look. For a modernized vintage feel, pair Purple Haze, a deeper, stronger version of Violet Tulip, with Paloma, a confident and adaptable gray. Sand, a warm, agreeable neutral, can be coupled with more daring colors in the palette – making them less intimidating. Both Paloma and Sand are perfect complements to fiery Cayenne red, and help harness the powerful energy that intense Freesia yellow brings to the spectrum.

Accessories, including shoes, in bold colors, like Cayenne, Freesia and Celosia Orange, are becoming more popular for men this season, adding a touch of gusto to neutral formal attire. As the temperatures rise, we are also seeing a lot of vibrant patterning that combines bold and tropical colors in many sectors of menswear. Create a magnetic look by mixing Magenta Purple, a more robust version of Radiant Orchid, with the higher voltage colors in the palette, like Celosia Orange and Dazzling Blue. These three energetic yet versatile hues are sure to be a hit in spring 2014.

Top Colors for Women’s Fashion for Spring 2014

PANTONE 15-3920 Placid Blue

PANTONE 16-3823 Violet Tulip

PANTONE 15-6114 Hemlock

PANTONE 16-0000 Paloma

PANTONE 15-1225 Sand

PANTONE 14-0852 Freesia

PANTONE 18-1651 Cayenne

PANTONE 17-1360 Celosia Orange

PANTONE 18-3224 Radiant Orchid

PANTONE 18-3949 Dazzling Blue

 

Pantone Top Colors for Women's Fashion for Spring 2014

Pantone Top Colors for Women’s Fashion for Spring 2014

Three very adaptable pastels sit on one end of the palette, and, because we are so accustomed to seeing them as nature’s background, they can be creatively combined with any other color in the spectrum. Placid Blue, like a picture-perfect, tranquil and reassuring sky, induces a sense of peaceful calmness, while Violet Tulip, a romantic, vintage purple, evokes wistful nostalgia. Similar to the verdant shade of springtime foliage, Hemlock, a summery, ornamental green, provides a decorative touch that’s very different from the greens of recent seasons. Pair any of these versatile pastels with a bolder hue for an au courant look. Continue reading