Toys“R”Us® lifted the curtain on its plans for the 2014 holiday season at a special preview event for business retail reporters in New York City. Hank Mullany, President, Toys“R”Us, U.S., discussed steps the company has taken during the first half of the year to prepare its stores nationwide for the busy shopping season ahead, including building its leadership team, successfully concluding its inventory clearance event to make way for hot new holiday products, significantly improving its in-stock position, strengthening customer relationships with enhanced service offerings and redeploying capital for store maintenance.
Mr. Mullany also announced the launch of the company’s new Rewards“R”Us loyalty program, the introduction of free online layaway and ways it is making it easy and fast for shoppers to find the toys they want through its new “Here’s What’s Hot” and “Gift Express” shops, in-aisle “Top Gift” suggestions, as well as its curated online Gift Finder. In addition, Mr. Mullany discussed the company’s innovative brand marketing campaign and the important role its expert employees play in providing a differentiated shopping experience for customers. He also noted that the company will continue to offer Price Match Guarantee for store and online competitors, a $49 everyday free shipping offer and enhanced omnichannel capabilities including In-Store Pick Up.
“We are pleased with our progress and the foundational improvements we’ve made to the business in preparing for the busy months ahead,” said Mr. Mullany. “Our focus at Toys“R”Us for the 2014 holiday season is to make it easy for customers to shop with us both in-store and online. At the same time, we will clearly demonstrate our toy category leadership through our broad product assortment, by having hot toys in-stock when customers want them, and leveraging the expertise of our employees in helping gift-givers select the right toy for the child on their list.”
Launching New Rewards“R”Us Program: Loyal Customers Earn Rewards Faster, Maximizing Their Shopping Experience
Just in time for the holiday shopping season, the company has launched a new Rewards“R”Us program to further deepen its relationship with its most devoted customers. The more than 18 million existing Rewards“R”Us members, and those who sign up in-store or online at Toysrus.com/myrewards, are now able to earn more rewards. The complimentary loyalty program enables members to simply earn one point per dollar spent* at Toys“R”Us or Babies“R”Us locations. For every $125 spent, Rewards“R”Us members receive $5 in “R”Us Rewards.
To maximize their membership, loyalty members now have the ability to accumulate points up to $200 in rewards, allowing them to save up and apply their rewards toward special purchases. In addition, members can register to receive rewards directly via email and enjoy an extended 60-day validity period when redeeming rewards. Plus, members have access to the dedicated Rewards“R”Us website where they can track their purchases, print rewards and receive exclusive access to special savings and partner offers from family-friendly brands that include global resorts, iconic attractions, entertainment and more.
To extend savings even further, Rewards“R”Us members who are also “R”Us credit cardholders, issued by Synchrony Bank, earn two points per dollar spent in-store or online at Toys“R”Us or Babies“R”Us, a total of $10 for every $125 they spend. They can also enjoy special financing and partake in 10% off** Thursdays at any “R”Us location. Plus, “R”Us MasterCard® cardholders also earn one point for every four dollars spent on purchases at stores other than Toys“R”Us and Babies“R”Us.
Rewards“R”Us members will also receive exclusive promotions throughout the holiday season and advance notice of sales, events and presale opportunities. To learn more, visit Toysrus.com/myrewards.
Introducing New Online Layaway for Holiday Season
Toys“R”Us has expanded its omnichannel capabilities with the introduction of online layaway, giving customers the ability to create layaway orders at Toysrus.com and Babiesrus.com, make subsequent payments either in-store or online and choose to pick up their order in a local store or have it delivered right to their home. This offering is in addition to the company’s in-store layaway program. Toys“R”Us will once again offer FREE layaway for the holiday season, waiving the $5 service fee generally associated, now for both online and in-store layaway orders.
As the company strives to make it easy for customers to find and buy what they’re looking for, online layaway not only provides access to a wider assortment of products, but is also an exceptional shopping convenience for those who want to make a series of payments over time, but may not be able to get to a local store to create a layaway order and make regular payments. More details are available at Toysrus.com/Layaway.
It’s All About Gifting Made Easy
This fall, the company is introducing brand new navigational signage in its Toys“R”Us stores nationwide. This thoughtful and layered approach to making it easy and fast for gift-givers to find what they’re looking for includes a welcome map located at the front of the store featuring merchandise category locations, plus large overhead signage identifying major product categories and brands. Additional way-finding signage at aisle entry points and within each aisle breaks down merchandise selection even further, leading shoppers right to the item they came to find.
In addition, the company announced the launch of two new gift solutions shops located at the front of each store, providing shoppers with easy access to top gifts and helping to eliminate guesswork:
- The “Here’s What’s Hot” shop showcases hot, new product arrivals and top trending toys for children of all ages. Featured products will change on a monthly basis, providing parents with instant knowledge of what kids are currently clamoring for.
- For grab-and-go shoppers, a curated assortment of top items available for $30 or less is presented in the “Gift Express” shop, which is designed to help even the most indecisive gift-giver choose something great for the holidays, a birthday or other special occasions.
To further assist holiday shoppers select a gift sure to please, the company’s team of merchandising experts have chosen16 “Top Gift” suggestions to showcase through in-aisle presentations. Identified by bright green signage, these items help focus shoppers on some of the hottest items within a large product category.
For online shoppers, a new curated Gift Finder will be available at Toysrus.com with fun gift ideas that will deliver big smiles. This specially selected guide, featuring top gifts for every toy category, allows shoppers to easily search items by age and price range, and then further narrow the results by brand and character. Continue reading